Originally Released On

PR Newswire

Contact:

Michele Salomon
michele.salomon@harrispoll.com

Michele Salomon, Vice President, The Harris Poll, will participate in a panel on July 8 providing guidance for communicators during the 2024 election cycle, one in which communicators face unprecedented challenges and opportunities in a landscape marked by political discourse. Featuring additional experts from Boehringer Ingelheim, National Pharmaceutical Council, Teva, and Weber Shandwick, the panel is tailored to equip industry professionals with essential insights on navigating the complexities of the ongoing campaign rhetoric and its impact on pharmaceuticals and biotech.

Salomon will share a variety of research from The Harris Poll to help communicators understand public sentiment as it relates to when, how, and why companies should address the election cycle.

“We see so much data about how the public is feeling and it’s not always clear they feel they are being listened to,” said Salomon. “The public is tired and scared, uncertain about many things on both a personal and political level, find the news stressful, and are unsure if they can talk about issues that matter to them.”

This environment is mirrored for companies and organizations, though the stakes are different. “Rather than putting a friend or family relationship in jeopardy if we speak up, companies risk their reputation, offending their customers, investors and other stakeholders. Our data helps explain the broader context while also providing specific guidance that communicators can put into practice,” says Salomon.

The panel will explore:

• Strategies for responding to the growing political discourse and navigating the delicate balance between corporate communication and political influence
• Actionable insights on building a proactive communication plan that anticipates and addresses the industry’s evolving landscape during the election season
• How the industry is perceived in the context of political influence and lobbying and understand the implications
• Crisis communication strategies tailored to address challenges specific to the election cycle, ensuring preparedness for potential reputational risks

The Harris Poll boasts decades of experience across the spectrum of health insurance companies, pharmaceutical/biotech/medical device companies, medical associations, nonprofit organizations, health and wellness companies and academia.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com

Contact:
Michele Salomon
michele.salomon@harrispoll.com

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

1. YOU CAN’T SPELL BUSINESS TRANSFORMATION WITHOUT CREATIVITY: The future of the CMO is always a hot topic at Cannes. Marketing leaders are tasked with driving initiatives as impactful as their C-Suite peers. Good news—CMOs’ creative problem-solving skills equip them well. Emerging from the Creative Business Transformation jury room, Michael Treff, CEO of Code and Theory, emphasizes: “Business transformation must work across most company functions, or it isn’t truly transformation.” Looking ahead, Treff says marketers will miss out if they assume AI is the only opportunity for business transformation. “There are seismic changes in human behaviors happening…and ontological questions for a lot of businesses in categories that are going through disruption. What is the meaning of a financial services institution? What is the role of institutional education? What is the future of media?” Hear more from Treff here.  
2. ATHLETES AS RENAISSANCE ENTREPRENEURS: “As an athlete, I was always being told to just play basketball,” said NBA All-Star Carmelo Anthony at Stagwell’s SPORT BEACH, discussing the challenges of breaking into the exclusive wine and spirits industry. Now, “I’m kicking the door down and saying…give us a chance, let us come in and be creative, and let’s make magic.” Athletes like Anthony are diversifying into industries such as fashion, media, and philanthropy, proving pivotal in creating new economic opportunities. “We’re not made to be one-dimensional, we’re human – we’re made to do so many things,” said LSU Tigers basketball star and rapper, Flau’jae Johnson. Athletes are not just being sponsored by brands; they’re shaping them, suggests alpine skier and Olympian Mikaela Shiffrin, who advised brands on stage that equity-based collaborations are “one of the most surefire ways to create a really authentic connection and partnership” with this new class of renaissance entrepreneurs. But don’t just chase the biggest names. Both Johnson and Mark Kirkham, CMO of Pepsi International, spoke on stage about the need for more “grassroots” partnerships, or brands partnering early with up-and-coming stars. Watch all sessions from SPORT BEACH here.
3. DEBUNKING MARKETING’S EMERGING TECH PROBLEM: “Entertainment is a reflection of culture,” says GALE Managing Director, Creative and Entertainment Lions Jury President Geoff Edwards. So as culture changes and moves, so entertainment changes and progresses, and the category evolves as well. With consumers rebelling against intrusive ads, the focus on branded entertainment at Cannes has been on the rise in recent years. “But getting entertainment right requires more than being entertaining,” Edwards reminds us. Successful entertainment finds narratives that are captivating and uniquely convey the brand’s message. And the impact of technology in this realm is profound, with each year introducing new platforms, partnerships, and ways to experience content. “When it’s done well, [entertainment] is the most powerful force on Earth. Plus, it changes every year, because the entertainment industry changes every year. Technology, film, episodic, documentary, live experiences, gaming and music make this an exciting and interesting category.” Learn more from Geoff here.

ALL THE ACTION, NONE OF THE SWEAT

Relive every moment from Stagwell’s SPORT BEACH at the Cannes Lions International Festival of Creativity – without moving an inch. Stream mainstage sessions and interviews from the Content Studio on YouTube here. 

Originally Released On

PR Newswire

Contact:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

1. THE MAGIC IN THE MACHINE: Marketing thrives on the “magic” of renegade creative ideas. But with consumers spread across an ever-expanding matrix of channels, the best marketing now delivers adaptive, surround-sound brand experiences that meet consumers wherever they are. Achieving this without breaking the bank on overhead costs can be a nightmare if organizations haven’t built scalable production machines that enable the creation of thousands, if not millions, of assets underpinned by strong consumer insights. As the Lions roll in, campaigns like Pedigree’s “Adoptable”—which won the Grand Prix for Outdoor by leveraging AI to turn photos of shelter dogs near you into billboard-quality advertising—are leading the charge this week. Learn more about the interplay between “magic” and machines from Stagwell President of Global Solutions Julia Hammond in our recent webinar, “STGW: CURATED – The Next Five Years of Marketing.”
2. ATHLETE COLLABORATION vs. ATHLETE MANAGEMENT: “The best campaigns I’ve ever done, and had the best outcomes for brands, are the ones where we all had creative input and really collaborated,” said Manchester United Lioness goalkeeper Mary Earps at SPORT BEACH. Sponsorships are a two-way street, helping athletes build their personal brands while driving exceptional business outcomes for companies. The value of brand sponsorships, especially with the growing fandom for women’s sports, is evident in the data: on Mary Earps’ TikTok, each post is worth an average of $39K!So, how can brands unlock the true potential of sponsorships? It’s all about generating conversations, sharing values, and placing the content in the right context, while ensuring authenticity shines through in the campaign. To learn more about the future of sponsorships between athletes and brands, watch “It’s a Win-Win: Why Sponsorships Make Sense.”  
3. DEBUNKING MARKETING’S EMERGING TECH PROBLEM: Advertising is a trend-centric industry, and for every trend, there’s a counter-trend. At our Cannes Lions keynote, Chairman and CEO Mark Penn reminded marketers about the power of nonconformist thinking when confronting emerging technology. His “Newtonian law of trends” suggests that for every consumer fad, there’s an opportunity waiting in the margins; i.e. for every metaverse, there’s a consumer craving in-person experiences; for every AI optimist, there’s a creative custodian wary of AI; for every social shopper, there’s an in-store enthusiast. These Newtonian forces can disorient companies, but they also shape opportunities. Have your strategists interrogate the “counter trends” around your core consumer insights; they might find a brewing market or a consumer set that could become a platform for growth

ALL THE ACTION, NONE OF THE SWEAT

Relive every moment from Stagwell’s SPORT BEACH at the Cannes Lions International Festival of Creativity – without moving an inch. Stream mainstage sessions and interviews from the Content Studio on YouTube here. Keep up with the remainder of SPORT BEACH by visiting our site, or downloading the official SPORT BEACH app

CONTACT

cannescomms@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Keeping Score: What You Missed at the BEACH

SPORT BEACH Day 1 did not disappoint. Five-time Olympian Shaun White discussed his new launch of the Snow League, the first ever professional winter sports league for snowboarding and free-skiing halfpipe competition. We caught up with Shaun and other athlete partners like Alex Honnold, Akbar Gbajabiamila, and Patrick Mouratoglou in the Stagwell Content Studio at SPORT BEACH. View their interviews here. 

SPORT BEACH Play-by-Play 

Get the download on today’s activities on the beach – stop by, say hello, and maybe break a sweat. You can always view the full SPORT BEACH schedule here.

• Runner’s World x Saucony Monday Run Club | 7:30 AM – 8:30 AM | Off-site | Shake off the jet lag with a 3-mile loop through the heart of Cannes, led by Runner’s World’s Runner-in-Chief and Team Saucony.
• Breakfast Hosted by the Ad Council: What CMOs Need to Know About The Mental Health Crisis | 9:00 AM -10:30 AM | Sky Deck | Join SPORT BEACH and Hearst for an exclusive look at the Ad Council’s Mental Health Initiative, featuring Heidi Arthur, Rich Dorment, Todd Haskell, Ryan Linder, and NFL great Brandon Marshall. 
• Pickleball Clinic with Patrick Mouratoglou | 9:30 AM -10:30 AM | Main Court | Sharpen your pickleball skills with legendary tennis coach Patrick Mouratoglou, who has coached greats like Serena Williams and Holger Rune.
• Dirt is Good: Resilience as a Key Success Driver | 11:00 AM – 11:30 AM | Stage | Join Unilever in conversation with Real Madrid great Roberto Carlos and legendary tennis coach Patrick Mouratoglou to discuss resilience and its correlation to success in life, sports, and business. 
• Let’s Get Loud: The Sound of Sport, from Fans to Brands | 11:30 AM – 12:00 PM | Court | No matter what sport, what city or what country, the sound of sport is unmistakable – and essential to the experience as a fan. Learn how brands are supporting this element of sport, and how its evolving for an elevated consumer. 
• The Future of Winter Sports Competition | 12:00 PM – 12:30 PM | Stage | Five-time Olympian Shaun White will be joined by business partner Jim Miller to discuss snowboarding’s growing cultural prominence and provide a sneak peek into some exciting snow-based news. 
• It’s a Win-Win: Why Sponsorships Make Sense | 12:30 PM – 1:00 PM | Stage | Hear from top brands on why their sports partnerships make sense, and how they measure KPIs. Lioness goalkeeper Mary Earps will bring the athlete POV, digging into how brands can best leverage athletes to bring these partnerships to life for fans. 
• Guinness x Sport: Building Vibrant Communities with The Premier League and Guinness Six Nations | 1:00 PM – 1:30 PM | Stage | Hear the perspective of an iconic brand (Guinness) & athlete (Frank Lampard) on how to capture the infectious passion of football and rugby to bring communities together and how Guinness is using sport as a creative force for good.
• #UnitedbySnapdragon: Manchester United and Qualcomm Level Up | 1:30 PM – 2:00 PM | Stage | Join Manchester United legend Eric Cantona and Qualcomm CMO Don McGuire ahead of the Snapdragon brand’s debut on the front of Manchester United’s kit for the upcoming season. 
• Whose Job Is It Anyways? Driving Equity in Sport | 2:00 PM – 2:30 PM | Stage | This panel will explore the specific role brands can and should play as we drive for equity in sport, featuring WNBA legend Sue Bird in conversation with State Farm, Marriott and Amazon.
• We Play Different: Alex Honnold x The North Face | 2:30 PM – 3:00 PM | Stage | This conversation will delve into how the “Playing Different” mantra dictates how both The North Face and Honnold approach exploration.
• The Halfway Line: The Brands & Athletes Driving Women’s Sport Forward | 3:00 PM – 3:30 PM | Stage | The greateast female ski racer of all time Mikaela Shiffrin and Mark Kirkham from PepsiCo will share their perspectives on how we can cover more ground for women in sports today.
• Business of Sports w/ AJ Andrews | 4:00 PM – 5:00 PM | Content Studio | Join ReachTV’s AJ Andrews as she takes a deep dive into the trillion dollar business of sports. From athletes to executives, each guest will share their unique business perspective on how sports has evolved beyond the game. 
• Open Play x Epidemic Sound | 4:00 PM – 6:00 PM | Court | Join us to wrap up your first day of Cannes with Open Play, soundtracked by Epidemic Sound, including a live guest DJ and musical guest from their catalogue of royalty-free artists.
• Cocktails with BxP | 4:00 PM – 6:00 PM | Fan Zone | Cocktail reception hosted by Stagwell’s Brand Performance Network. Please note, this event is invite only.
• Clio Sports Honorary Awards Dinner | 7:30 – 10:30 PM | Main Court | Please note, this event is invite only. 

Beyond the Court: Check Out Stagwell Speakers Around Cannes

• Stagwell creatives will be on stage all around the Festival discussing everything from creators to the future of data in a cookieless world. Read on to know where to go to view their sessions:  72andSunny’s Marianne Malina at Brand Innovators Marketing Leadership Summit: Fireside Chat | 10:00 AM | Beach Stage – Influential Beach at Plage la Mandala | Learn More  Assembly’s Bria Bryant at LinkedIn Collective Studio: Evolving Role of the CMO | 11:30 AM | LinkedIn Rooftop Carlton Cannes Hotel | Explore how peers in the C-Suite, like the CFO, view the CMO and the value that marketing brings to the organization, focusing specifically on how the CMO can prove the worth of marketing to finance. | RSVP Meet Your M-AI-KER With Code and Theory’s Dan Gardner | 12:40 PM | Little Black Book Beach | Learn More Code and Theory’s Craig Elimeliah at ADWEEK House: Marketing Around the World: How Global News and Trends Influence Brand Strategy | 3:00 PM | ADWEEK 3.14 Rooftop | Join colleagues from businesses and brands across the globe as we unravel the complexities of navigating diverse cultures, languages, and complex social and market dynamics that inform and inspire global marketing strategies. | Register Colle McVoy’s Jessica Henrichs at Brand Innovators Marketing Leadership Summit: Fireside Chat | 3:35 PM | Showcase Stage at the Armani Caffé | Learn More

Victory Lap: Lions in Focus

Stay Connected

Team Stagwell is on the ground at Cannes, ready to cover the Palais, fringe stages, and maybe even a yacht or two, bringing you the latest insights from the festival. Keep up with the latest, and reach out if you have questions or requests.

• Email the Stagwell Team
• Follow us on LinkedIn
• Follow us on Twitter 
• Follow us on Instagram 
• Stream SPORT BEACH content on demand on YouTube

Originally Released On

PR Newswire

Media Contact

Sarah Arvizo pr@stagwellglobal.com

CANNES, France and NEW YORK, June 17, 2024 /PRNewswire/ — Google Cloud and Stagwell (NASDAQ: STGW) announced today a set of new AI-powered features across Stagwell’s portfolio of digital marketing applications, built using Google Cloud infrastructure and AI services, including its Gemini models.

Stagwell is a digital-first global marketing services network that delivers value to customers through its cutting-edge marketing technology stack, utilizing the latest advancements in AI. Stagwell will now use a wide range of Google Cloud technologies to power and deliver its applications, including Gemini models, AI tooling in Vertex AI, compute, storage, and networking.

“This partnership puts Stagwell’s applications and Google Cloud AI in the hands of marketing professionals worldwide,” said Mansoor Basha, Chief Technology Officer, Stagwell Marketing Cloud. “We’re pleased to expand our work with Google Cloud and to roll out important new AI capabilities to help marketers work more effectively, quickly, and creatively.”

After initially beginning to migrate several applications to Google Cloud in 2023, Stagwell is now integrating Google Cloud AI across several of its most widely adopted products:

• Propellers is an entirely new tool built for internal creative teams to improve their processes from ideation to execution. Propellers will now use Vertex AI and Gemini models to help marketers more quickly build compelling creative briefs, including developing audience strategies, playbooks, brand personas, and more with AI.
• CUE, Stagwell’s app for data-driven audience insights, uses Google Cloud’s advanced data analytics tools. The app is now adding predictive AI capabilities via Vertex AI that will help marketers combine numerous datasets to improve companies’ understanding of their customers, ultimately informing both product and message development.
• PRophet, the first ever SaaS platform to help marketers and public relations professionals apply predictive and generative AI to everyday tasks and processes, is now using Google Cloud’s Vertex AI and Gemini models to provide improved content generation, track trending topics, analyze sentiment, and more.
• SmartAssets is an application for creative asset management, optimization, and analytics. It uses Google Cloud products, including BigQuery and Cloud Run, and is now adding capabilities built with Vertex AI and Gemini models. This will help customers pull creative elements from ads, better analyze performance data, and optimize the efficacy of ads with instant adjustments, informed by AI.

Many of the world’s most impactful marketing firms and teams utilize Stagwell’s applications every day, and now they’ll have the power of Google’s industry-leading AI, including Gemini, at their fingertips. This will enable them to supercharge marketing campaigns, accelerate common tasks and workflows, generate compelling content and briefs, and more.

“AI capabilities and expertise were of utmost importance as we explored partners to work with and build towards our vision,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “Google Cloud delivers the right mix of enterprise-grade models, AI tooling, and scalable cloud infrastructure to support Stagwell’s numerous use cases and growing customer base.”

“Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers,” said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. “The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives.”

These new features are available to Stagwell customers starting today.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com 

Originally Released On

PR Newswire

Media Contact

For Stagwell
Brandon Dixon
pr@stagwellglobal.com 

For Anzu
Natalia Vasilyeva marketing@anzu.io 

CONTACT

cannescomms@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Download the Official SPORT BEACH App 

Stay in the loop on all things SPORT BEACH 2024 by downloading our app today. The app allows you to view events, create your personalized schedule, browse the star-studded speaker line-up, and find all the information you need. There is even an AI-powered chatbot to help you make every moment count.

Three Quick Things: Our Cannes Lions Predictions

Brace yourself for discussions around the festival with our quick primer on the three trends (not named AI…) that we expect to dominate Cannes Lions this year. Click the image below to read the article.

SPORT BEACH Play-by-Play 

Get the download on today’s activities on the beach – stop by, say hello, and maybe break a sweat. You can always view the full SPORT BEACH schedule here.

• Runner’s World x Saucony Monday Run Club | 7:30 AM – 8:30 AM | Off-site | Shake off the jet lag with a 3-mile loop through the heart of Cannes, led by Runner’s World’s Runner-in-Chief and Team Saucony.
• Breakfast Hosted by the Ad Council: What CMOs Need to Know About The Mental Health Crisis | 9:00 AM -10:30 AM | Sky Deck | Join SPORT BEACH and Hearst for an exclusive look at the Ad Council’s Mental Health Initiative, featuring Heidi Arthur, Rich Dorment, Todd Haskell, Ryan Linder, and NFL great Brandon Marshall. 
• Pickleball Clinic with Patrick Mouratoglou | 9:30 AM -10:30 AM | Main Court | Sharpen your pickleball skills with legendary tennis coach Patrick Mouratoglou, who has coached greats like Serena Williams and Holger Rune.
• Dirt is Good: Resilience as a Key Success Driver | 11:00 AM – 11:30 AM | Stage | Join Unilever in conversation with Real Madrid great Roberto Carlos and legendary tennis coach Patrick Mouratoglou to discuss resilience and its correlation to success in life, sports, and business. 
• Let’s Get Loud: The Sound of Sport, from Fans to Brands | 11:30 AM – 12:00 PM | Court | No matter what sport, what city or what country, the sound of sport is unmistakable – and essential to the experience as a fan. Learn how brands are supporting this element of sport, and how its evolving for an elevated consumer. 
• The Future of Winter Sports Competition | 12:00 PM – 12:30 PM | Stage | Five-time Olympian Shaun White will be joined by business partner Jim Miller to discuss snowboarding’s growing cultural prominence and provide a sneak peek into some exciting snow-based news. 
• It’s a Win-Win: Why Sponsorships Make Sense | 12:30 PM – 1:00 PM | Stage | Hear from top brands on why their sports partnerships make sense, and how they measure KPIs. Lioness goalkeeper Mary Earps will bring the athlete POV, digging into how brands can best leverage athletes to bring these partnerships to life for fans. 
• Guinness x Sport: Building Vibrant Communities with The Premier League and Guinness Six Nations | 1:00 PM – 1:30 PM | Stage | Hear the perspective of an iconic brand (Guinness) & athlete (Frank Lampard) on how to capture the infectious passion of football and rugby to bring communities together and how Guinness is using sport as a creative force for good.
• #UnitedbySnapdragon: Manchester United and Qualcomm Level Up | 1:30 PM – 2:00 PM | Stage | Join Manchester United legend Eric Cantona and Qualcomm CMO Don McGuire ahead of the Snapdragon brand’s debut on the front of Manchester United’s kit for the upcoming season. 
• Whose Job Is It Anyways? Driving Equity in Sport | 2:00 PM – 2:30 PM | Stage | This panel will explore the specific role brands can and should play as we drive for equity in sport, featuring WNBA legend Sue Bird in conversation with State Farm, Marriott and Amazon.
• We Play Different: Alex Honnold x The North Face | 2:30 PM – 3:00 PM | Stage | This conversation will delve into how the “Playing Different” mantra dictates how both The North Face and Honnold approach exploration.
• The Halfway Line: The Brands & Athletes Driving Women’s Sport Forward | 3:00 PM – 3:30 PM | Stage | The greateast female ski racer of all time Mikaela Shiffrin and Mark Kirkham from PepsiCo will share their perspectives on how we can cover more ground for women in sports today.
• Business of Sports w/ AJ Andrews | 4:00 PM – 5:00 PM | Content Studio | Join ReachTV’s AJ Andrews as she takes a deep dive into the trillion dollar business of sports. From athletes to executives, each guest will share their unique business perspective on how sports has evolved beyond the game. 
• Open Play x Epidemic Sound | 4:00 PM – 6:00 PM | Court | Join us to wrap up your first day of Cannes with Open Play, soundtracked by Epidemic Sound, including a live guest DJ and musical guest from their catalogue of royalty-free artists.
• Cocktails with BxP | 4:00 PM – 6:00 PM | Fan Zone | Cocktail reception hosted by Stagwell’s Brand Performance Network. Please note, this event is invite only.
• Clio Sports Honorary Awards Dinner | 7:30 – 10:30 PM | Main Court | Please note, this event is invite only. 

On the Mainstage: Navigating Emerging Tech with Chairman and CEO Mark Penn 

Off the beach, Stagwell Chairman and CEO Mark Penn will take the Rotonde Stage on the Cannes Lions Innovation track for a keynote on how marketers can apply contrarian thinking to navigate emerging technology hype. Get all the details here. 

Catch other speakers from across the Stagwell network around the festival today: 

• 72andSunny’s Damaune Journey at Playing to Win: Made on Culture @ Culture Mix | 1:00 PM | Culture Mix Cannes | Learn More.
• Code and Theory’s Dan Gardner at ADWEEK House: You’re Using AI for That, Right? Delivering Creative Excellence with Artificial and Human Intelligence | 2:00 PM | 3.14 Rooftop | Explore the balance between data-driven decision-making and emotional connection. | Register

Stay Connected

Team Stagwell is on the ground at Cannes, ready to cover the Palais, fringe stages, and maybe even a yacht or two, bringing you the latest insights from the festival. Keep up with the latest, and reach out if you have questions or requests.

• Email the Stagwell Team
• Follow us on LinkedIn
• Follow us on Twitter 
• Follow us on Instagram 
• Stream SPORT BEACH content on demand on YouTube

Originally Released On

PR Newswire

Media Contact

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Kara Gelber
pr@stagwellglobal.com

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

1. ALL ROADS WILL LEAD BACK TO SOCIAL: At Cannes, two key discussions will shape future investments in the social media space, where ad spend is set to surge in 2024, led by TikTok (anticipated to grow 38%) and Instagram. First is the future of social video. As the popularity of bite-sized videos diminishes and Gen Z gravitates towards longer-form content (although this mainly just means 90-second videos), expect significant discussions about new monetization and creative opportunities in social video. We’ll also be keeping an eye on how marketers view the viability of “challenger” platforms like TikTok, which have built incredible momentum in recent years but face a shifting regulatory and consumer landscape in the U.S. and abroad. Learn more about what social-savvy brands can do to prepare for the future in this blog from Movers+Shakers CEO Evan Horowitz.  
2. BRANDS WILL GET SCHOOLED ON THE RIGHT ATHLETE SPONSORSHIP PLAYS: Today’s athletes are multi-hyphenate leaders and aspirational figures who excel in business, media, nonprofits, and more, far beyond their achievements on the field. As the Cannes spotlight turns to sports, be sure to attend SPORT BEACH panels such as “It’s a Win-Win: Why Sponsorships Make Sense” with Channel Factory and Relo Metrics, and mainstage events such as “The Rapid Evolution of Athletes as Brand Builders” with the NFL. These sessions will guide brands on shifting from a brand ambassador approach to a true partnership mindset when collaborating with athletes. By involving athletes in product development, marketing strategies, experiential initiatives, and impact-driven projects, brands can benefit from their unique perspectives and vast audiences. Brush up on this shifting dynamic by streaming our SXSW 2024 talk, “Athlete as a Brand: Creating Authentic Connections.” 
3. MARKETERS WILL TRULY PLUG INTO GAMING: Marketers are no longer overlooking gaming and e-sports, which boast 3.3 billion gamers globally and will reach $4.3 billion in global ad revenue this year. With immersive consumer experiences now a priority for brands, gaming is the perfect market. Keep an eye out at Cannes for insights emerging from campaigns that win big at the Entertainment Lions for Gaming and Brand Experience & Activation categories. Their success will demystify the nascent big-C creative and performance media opportunities. You also won’t want to miss Stagwell’s GALE in conversation with Lenovo, Activision Blizzard, and the National Women’s Soccer League at SPORT BEACH on Tuesday on the future of consoles and community. One other thing to track: 2023 was a big year for the convergence of gaming, marketing, and branded entertainment, as massive titles like the Super Mario Bros. movie and “The Last of Us” translated into branding opportunities galore. Brush up on the insights with National Research Group’s whitepaper, “Why Video Games are the New Frontier for Hollywood.” 

Follow the Buzz from SPORT BEACH

Join us on LinkedIn, Twitter, Instagram, and YouTube as the Stagwell network hits the ground at Cannes Lions and brings to life SPORT BEACH, our flagship activation home to 50+ of the most renowned athletes, brands and cultural icons coming together around the power of sport and its massive global impact on business and culture. 

Learn more and register at https://www.sportbeach.com/.