Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 

Connect with Stagwell at CES 2024

​Stagwell will return to Las Vegas for CES 2024, where we will host a series of conversations at the intersection of business, marketing and impactful technology. Join us for interactive briefings, hands on experiences, and shared discourse to level up your experience at the world’s biggest technology show.

CONTACT

ces2023@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

CEOs: Remember the VCR
David Sable, Vice Chair, Stagwell

CES can be the equivalent of watching a focus group with a loud and polarizing participant who creates a dynamic around one POV that suits their purpose. I refer you, with caution, to the years where we heard that drones would take over the world; AR/VR would change everything we did; Climate issues would be core to all that we buy: TV screens were dead and gone: and of course, AI will rule the world.

In 1970, at CES, Phillips introduced the consumer VCR, bringing a $50,000 TV studio product to our homes…which evolved to the Streaming we have today. Keep your eyes open and your minds free. Think about that VCR, ignore the group think, and see if you can spot what actually might be next. Contrarian thinking may unlock an unpopular or unexpected path to transforming your business. More to come from the floor.

CMOs: Look Out for The Age of Smarter Creativity
Maggie Malek, President, North America, Crispin Porter + Bogusky

CES 2024 will be another chapter in the narrative of finding the balance between technology and people. AI will, of course, be the champion as it’s top of mind for virtually everyone, but 2024 will be about how companies utilize the tech to enable even smarter marketing. CMOs will continue to have to find the right magic middle of leveraging AI for efficiencies while re-investing those savings into areas to drive their business. AI will allow dollars to be spent towards smarter creative; more access to creators as advertisers; reduced media waste with AI-enabled adtech; revitalizing purpose-driven investments from equity to sustainability; and stronger digital experiences to drive personalization in a cookieless world. Life post-pandemic has always been about efficiency, but we’re optimistic 2024 enables brand building to re-emerge even smarter than before.

CTOs: The Quantum Era Puts the CTO-CMO Partnership in Focus
Justin Lewis, Chair, Constellation

Technology transformation surged in 2023 with the adoption of consumer-friendly GenAI. This shift mirrored the early days of social media, swiftly evolving from initial skepticism to a rallying cry for global businesses and tech leaders. CES 2024 promises to chart AI’s continued trajectory as we are treated to tangible results from a year of experimentation across various sectors.

CES will be a pivotal moment for tech leaders, emphasizing the imperative collaboration between Chief Technology Officers (CTOs) and Chief Marketing Officers (CMOs). Expect organizations to rekindle focus on this partnership, which is essential for transforming innovation into category-defining opportunities. On the ground, I’ll be tracking how immersive tech like AR and VR gains traction, infiltrating education, fitness, and business applications; how industries expand blockchain’s applications, especially in healthcare; and how quantum computing, a game-changing tech, takes the spotlight for its problem-solving prowess and security enhancements, demanding collaboration between tech experts and the government to navigate associated risks.

CCOs: With Mis/Mal/Dis-Information Afoot, 2024 is the Year of Responsible Tech
Ray Day, Vice Chair, Stagwell

For Chief Communications Officers at this year’s CES, “responsible tech” needs to be a major theme. While AI was THE headline of 2023, adopting it – as well as other game-changing technologies – responsibly and ethically will be job one for those of us trusted with stewarding an organization’s reputation. Comms leaders need to be focused on technology and its role in misinformation – especially leading up to the U.S. General Election; polarization and how to use technology to bring people back together; and better anticipating the ever-increasing reputation risks technology will pose in the year ahead.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

2 IN 5 STILL FINISHING HOLIDAY SHOPPING

Holiday shopping is in the home-stretch – and this weekend’s Super Saturday is expected to be a banner day. What are we buying? Clothing and accessories are at the top, followed closely by gift cards, according to our Harris Poll survey with Retail Brew.

• Among shoppers polled this past week, 2 in 5 still were shopping for all or most of their gifts.
• What are they shopping for? Clothes and accessories are at top (60%), followed by gift cards (58%), toys (44%), personal care and beauty items (38%), electronics (37%), books, video games and media (36%), and food and beverages (35%).
• The people who procrastinated rely on retailers’ websites (63%), directly from brands (43%) and social media (31%).
• Overall this season, 19% said they exclusively shopped online, and 8% only shopped in stores.

ECONOMIC VIEW DIPS BACK

Americans are slightly more negative on the economy and its outlook versus a month ago, according to our most recent poll with the Center for American Political Studies at Harvard University.

• 32% say the country is on the right track (down from 35% a month ago), and 33% say the economy is on the right track (down from 35% a month ago).
• A third of the country (33%, up 3 points from the prior month) list price increases and inflation as the country’s top issue, followed by immigration (28%, up 3 points), economy and jobs (23%), guns (18%) and crime and drugs (18%). Concerns about the Israel-Hamas conflict is at 7%, down 5 points from the prior month.

2023’S TOP SURVEY TRENDS

From a boom in pre-nuptial agreements and tuning out news coverage for mental health to the significant rise in the influence of grandmothers, Americans voted with their voices, actions and opinions in 2023.

• The Harris Poll looked at the top 12 research trends this year at this link.
• Stagwell’s National Research Group – in the spirit of the new year and unpacking “What’s NEXT” – contextualized some of the existential questions at the cultural forefront at this link.

READY TO TALK REPUTATION AND RISK AT CES?

We have spent a lot of time focusing on risk and reputation this year, and Stagwell has been sharing what we’re seeing through our expanded crisis team. This includes addressing when companies should speak out, the role of corporate purpose today and the major wedge issues to expect during the 2024 U.S. election cycle.

• As a next step in sharing our research and insights, we are continuing the reputation and risk discussion at CES on Wednesday, Jan. 10.
• Let us know if you would like to be included by reaching out at ces2024@stagwellglobal.com.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• Decoding how corporations are buying and deploying AI solutions
• Generative AI Adoption High; Most Trying to Achieve Better Productivity, Customer Engagement
• FTX Collapsed in 2022 – Will the Crypto Exchange Recover?
• Survey Sheds Light on How Leaders Can Earn America’s Trust

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

The reimagined platform, created by Code and Theory with a new monetization offering powered by GALE and Multiview, allows advertisers to reach millions on this nonideological platform featuring the freshest aggregated polling data.

NEW YORK and WASHINGTON, Dec. 20, 2023 /PRNewswire/ — Today, the independent, nonpartisan media company RealClearPolitics (RCP) launched a first-of-its-kind polling experience in partnership with Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family dedicated to delivering the most comprehensive and engaging look at U.S. election polls and public opinion surveys.

Originally Released On

PR Newswire

CONTACT:

Ben Allanson
ir@stagwellglobal.com

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

Former Uber Executive Becomes First CEO of SMC

NEW YORK, Dec. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company’s proprietary suite of SaaS products built for modern marketers. In this new role – SMC’s first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization. She also currently serves as an executive in-residence at the NYU Stern School of Business, where she mentors MBA students interested in careers in technology.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

LOSS OF FAITH IN UNIVERSITY LEADERS

Americans are experiencing a crisis of faith in college and university leaders amid a volatile moment for the higher education sector – with more than half not trusting them to do the right thing for students, according to our Harris Poll research with U.S. News & World Report.

• 80% of Americans say that higher education institutions are more worried about their endowment than creating leaders of tomorrow.
• 60% believe they prioritize donors, the press and other external factors over students.
• 60% believe higher education leaders are failing students rather than developing them and that one of the barriers is that they themselves aren’t good examples of leaders.
• 80% believe that, if colleges and universities don’t become more accessible to all people and emphasize diversity, the leaders of tomorrow will all be the same.
• In a separate Harris Poll survey, 60% of Americans would fire university leaders for poor leadership amid the Israel-Hamas conflict.

SOCIAL MEDIA IS HOW AMERICA GETS ITS NEWS

Two thirds of Americans use social media to get their daily news – and not just young people, according to our Harris Poll.

• 66% of Americans have used social media to seek out news and information.
• Social media as a news source is highest among Gen Z (82%) yet nearly just as high for Millennials (78%) and Gen X (72%) (versus Boomers at 44%).
• YouTube (62%) and Facebook (60%) are the most frequently used platforms for news and information, followed by Instagram (44%), TikTok (39%) and X (35%).
• While trust is highest in YouTube (24%) and Facebook (18%), it is low across the board.

MUSHROOMS WILL BE BIG IN 2024

Among the top predictions for 2024 are a mushroom boom, a boost in produce choices, a higher protein intake and drinking in moderation. That’s according to our Harris Poll research with Instacart. The top five predictions:

• More people will realize the health benefits of mushrooms: 40% of Americans are aware that consuming fresh mushrooms and mushroom supplements can improve cognitive function, and 58% express their likelihood to consume mushroom supplements and increase their mushroom intake to reap these health benefits.
• People will put a premium on sleep health: 48% of Americans want to make changes to their sleep habits and quality in the new year. On Instacart’s platform, the share of carts containing magnesium supplements is up 19%, sleep masks increased 56%, and sleep and sound machines jumped 134%. In parallel, 33% will improve sleep habits by reducing caffeine intake and/or consuming gentler types of caffeine, such as matcha (which grew 20% in Instacarts in the past year).
• Higher protein intake is on the rise: Of those who plan to make dietary changes in the new year, 39% want to eat a higher protein diet. This includes cottage cheese (up 8% in carts), Greek and Icelandic yogurt (up 3%), protein drinks (up 10% in carts) and meat jerky (up 16% in carts).
• Produce is more popular than ever: Prepare to witness a shift in people not just aiming to eat more produce but actively embracing a diverse and colorful array of fruits and vegetables. In 2024, 61% plan to increase their fresh produce intake. New to the shopping list: red dragonfruit (+201% growth), yellow passionfruit (+201%), mangosteen (+158%), Mayan melons (+31%), microgreens (+50%), broccoli sprouts (+32%), purple broccoli (+32%) and purple asparagus (+18%).
• Alcohol moderation becomes a movement: We’ve already witnessed the popularity of drinks without booze – with the share of Instacarts containing non-alcoholic cocktails growing 666%. In 2024, expect to see people embrace drinking in moderation by restricting alcohol consumption to weekends or one to two days a week. Also, look for continued growth in liver support supplements (+ 114%) and electrolyte drink powder (+19%).

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• Corporate Crises — and Reputational Recovery — Have Changed
• Americans Are Down on Society’s Leaders – Especially in Politics
• Most HR pros see disconnect between their job title and the actual work they do
• 55% of U.S. Adults Plan to Prioritize Travel Over Other Luxuries Despite Economic Uncertainty
• 3 Harris Poll strategies to capitalize on shopping preferences of boomers, Gen X, millennials and Gen Z
• How Agencies Stand Out Amid Clients’ Interest in AI Capabilities

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

STOCKINGS STUFFED WITH STRESS

Americans feel joyous yet overwhelmed this holiday season, according to our latest Harris Poll research with the American Psychological Association.

• 89% of Americans say that not having enough money, missing loved ones and anticipating family conflict cause stress at this time of year.
• 43% report that the stress of the holidays interferes with their ability to enjoy them and that the holidays feel like a competition (36%).
• 72% report that the holiday season can feel bittersweet.
• Also, a fifth of those who celebrate traditionally Jewish holidays (23%) and those who celebrate other non-Christian holidays (20%) say they experience stress because the season doesn’t reflect their culture, religion or traditions.

YOUNGER CONSUMERS = BEST TIPPERS

If you’re a tipped worker, which age of customer is most likely to reward you? Go with the youngest, according to our Harris Poll survey with DailyPay.

• The good news: 59% of Americans say they give bigger tips during the holiday season compared with the rest of the year.
• Even better news: 49% of Gen Z say they are tipping more often than they did last year. That compares with 36% of Millennials, 19% of Gen X and 21% of Boomers.
• On the other hand: 37% find themselves unable to tip because they do not have cash on hand.
• For those receiving tips, 88% believe that employees should receive the tips they have earned immediately/the same day – versus waiting for the next payroll period.

RESOLUTIONS FOR BETTER FINANCES

Two thirds of Americans admit financial regrets during the last year, and three fourths say the regrets will lead to new resolutions in 2024, according to our Harris Poll research with NerdWallet.

• The top regret: 23% did not save enough for their financial goals in 2023, and 21% regret not saving for emergencies.
• 22% regret overspending on entertainment, 11% regret overspending on travel, and 11% regret overspending on a big event, such as a wedding or party.
• Equal shares of Americans (16%) regret not paying off their credit card debt and taking on too much credit card debt.
• Lowest on the regret list: combining finances with a partner (7%), not making student loan payments during the federal pause (6%) and taking out a mortgage (4%).

SOCIAL MEDIA FINANCIAL PLANNERS

Social media has become a key channel for financial advice. Yet, in our Harris Poll survey with Nationwide, misinformation is tripping investors up, especially younger ones.

• 42% of Gen Z and 38% of Millennial investors say they are heavily accessing financial information, guidance and advice through social media (versus 16% of Gen X and 5% of Boomers).
• 17% of Gen Z and 21% of Millennials are likely to turn to generative AI for financial information and guidance and would trust a financial professional more if they leveraged AI to streamline daily tasks (40% for Gen Z and 36% for Millennials).
• Yet 41% of Gen Z and 34% of Millennial investors have acted upon financial information they saw online or on social media that turned out to be misleading or factually incorrect.

ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• After a year with ChatGPT, here’s my creative director dos and don’ts
• 4 Gen Z marketing trends from 2023
• Celebrity, social media and the true currency of America’s digital economy
• What Marketers Can Learn from the Recession that Never Came