Keeble Brings Over Two Decades of Global Finance Leadership Experience to the Stagwell (STGW) Agency
LONDON and NEW YORK, Jan. 18, 2024 /PRNewswire/ — Global media agency Assembly has hired Paul Keeble, a global finance leader with a proven track record of driving profitable growth for companies across the media, advertising, and professional services industries, as Global Chief Financial Officer. Keeble is based in London and will report to Global CEO Rick Acampora.

Paul Keeble is based in London and will report to Assembly Global CEO Rick Acampora.
With over 20 years of global experience and a core focus on enabling profitable growth, Keeble has a history of effective collaboration with senior leadership, providing strategic decision support, and delivering commercial insights that contribute to overall business success.
“We are delighted to welcome Paul into Assembly. As a results-oriented leader, he brings a dynamic and forward-thinking approach to innovative business and financial strategies that drive top-and bottom-line growth,” said Rick Acampora, Global CEO. “Paul’s leadership and financial rigor are of critical importance for us as we continue to grow as an agency and measure and optimize performance for both ours and our client’s businesses. Our proposition is to find the change that fuels growth for our people, our business, and our clients, and Paul will be integral in ensuring we’re able to continue doing that.”
Keeble has held top finance positions at agencies like Wavemaker, Fetch, The Marketing Store, and Draft FCB. As a collaborative and transformation-focused business partner, Paul brings a solid technical background in audit and advisory from Deloitte and is a member of the Institute of Chartered Accountants in England and Wales. Paul has extensive experience leading finance functions within complex matrix organizations, including WPP, Dentsu Aegis Network, and The Interpublic Group, showcasing his ability to navigate diverse and challenging environments.
“I am excited to join Assembly as it continues on its journey of growth and transformation and looking forward to contributing to its continued success,” said Paul Keeble. “I look forward to collaborating with the talented team to elevate financial operations and support the agency’s vision.”
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini, jess.santini@assemblyglobal.com
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PLAYA VISTA, Calif., Jan. 18, 2024 /PRNewswire/ — American premium footwear, apparel and accessories brand, Johnston & Murphy, has chosen Wolfgang, a Stagwell (NASDAQ: STGW) company, as its new creative agency after a competitive pitch process.
Wolfgang has been tasked with building a new appreciation of Johnston & Murphy as a modern lifestyle brand, positioning the company for today’s world by blending the best of its heritage with a fresh perspective.
In choosing Wolfgang as their new AOR, team chemistry, creative excellence, and category experience played central roles in the decision-making process.
“Wolfgang’s positive energy and strategic approach to our brand was impressive throughout the pitch process, which allowed our team to make a confident decision,” says Jason Dasal, SVP, Marketing & Ecommerce, Johnston & Murphy. “They approached every stage with thoughtfulness, responsiveness, insight and creativity. Wolfgang’s work addresses our key business challenge: thoughtfully modernizing a legacy brand while maintaining respect for its history.”
With previous experience in footwear, fashion and retail, including working with brands like adidas and Uniqlo, the Wolfgang team is excited to take on a new challenge.
“We couldn’t be more excited about this opportunity,” says Wolfgang CCO Colin Jeffery. “Johnston & Murphy is an impressive brand with a long history. They’ve already begun the work of dramatically evolving their business to address changing consumer tastes, demographics, and behavior, but have yet to receive full credit for the move. We’re excited to help them write this next chapter.”
In addition to strategic repositioning, Wolfgang will implement both a creative, brand-level campaign and strong product benefit stories across traditional and digital platforms with the help of their in-house production capabilities.
The first work of the new campaign will launch in Spring/Summer 2024.
About Johnston & Murphy
A division of Nashville-based Genesco Inc. (NYSE: GCO), Johnston & Murphy is an iconic American brand with a rich heritage that inspires its design aesthetic. Johnston & Murphy offers modern interpretations of classic styles to men and women who appreciate beautiful and functional products made with premium materials, great craftsmanship and enduring quality. Founded in 1850 and headquartered in Nashville, Tennessee, Johnston & Murphy products are available in more than 2,000 global retail and wholesale locations and at johnstonmurphy.com
About Wolfgang
Wolfgang is a full-service creative agency and content studio with offices in Los Angeles, Detroit and New York. Wolfgang has created a wide range of award-winning work, partnering with clients including adidas, Halo Top, Uniqlo, Tailored Brands, Teremana Tequila, Shark Ninja, Georgia Pacific, Gillette, Interscope Records, Panda Express, SCUF Gaming, NBCUniversal, Koia, Universal Music Group, among others.
Production and content creation play important roles at Wolfgang. With a pack of world-class producers, directors, photographers, editors, animators, sound engineers, and content creators, we aim to streamline the creative process, delivering exceptional content, efficiently and without compromise.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contacts:
Jason Dasal, Johnston & Murphy 615.367.7427
Claire McCall, Genesco Inc. 615.367.8283
Mike Geiger, Wolfgang 310.853.8347
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MINNEAPOLIS, Jan. 17, 2024 /PRNewswire/ — Michael Stelmaszek is joining full-service creative agency, Yamamoto, a Stagwell (NASDAQ: STGW) company, as Chief Creative Officer.
Stelmaszek, who wrote “The Middle,” the 2021 Jeep Superbowl ad featuring Bruce Springsteen, brings extensive experience with CPG, automotive, financial services and healthcare brands to the Minneapolis-based agency. Stelmaszek’s creative leadership chops, professional network and keen eye for culture will accelerate growth and amplify relevance for a shop that has already doubled in size in the past four years.

Stagwell’s Yamamoto appoints new Chief Creative Officer Michael Stelmaszek.
Before joining Yamamoto, Stelmaszek was Partner and Chief Creative Officer at Detroit-based LUDWIG+, where he led the boutique agency to wins for the Ram REV truck, FIAT 500e, Milo’s Tea Company, fintech lender Biz2Credit and others. Previously, Stelmaszek served as Executive Creative Director at Doner and Group Creative Director at Campbell-Ewald. Former clients include Chevrolet, Fairlife Milk, The United States Postal Service, Kaiser Permanente, Food Lion and the University of Michigan.
“The foundation at Yamamoto is exceptional,” Stelmaszek said. “We have all the right people in all the right places. The curious, courageous, creative culture perfectly aligns with how I want to work. I’m excited to come in and play my part and do what I can to make this great team even better.”
Stelmaszek takes on a role at Yamamoto that has been vacant for the past 18 months as the agency has sought to find the right fit. He will be leading a team of creatives that is scheduled to grow in 2024. Stelmaszek will work out of his home office in Detroit but will frequently travel to Yamamoto’s Minneapolis and Chicago locations.
“Michael is an incredible writer and thinker and cultural maven,” said Shawn Pals, Executive Creative Director at Yamamoto. “I’m excited to partner with him on new business and also to have a co-conspirator in developing our talented team as we continue to grow.”
About Yamamoto
Founded in 1979, Yamamoto is part of the Doner Partners Network (DPN), which was named a 2023 Standout by Ad Age. Yamamoto and DPN are both part of Stagwell, the challenger network built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Maddy Bell, Vice President of Agency Growth | Yamamoto
Mobile: 312.923.7350
mbell@go-yamamoto.com
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IRVING, Texas, Jan. 16, 2024 /PRNewswire/ — Multiview, a nationally recognized B2B marketing firm, proudly announces the promotion of Brandon Webb, formerly Chief Operating Officer, to the position of President.

In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service.
As COO/CIO, Brandon Webb demonstrated keen insights into industry trends and played a critical role in driving operational excellence at Multiview. In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service. His strategic vision will guide the company as it continues to deliver innovative marketing solutions to the B2B industry.
“Brandon’s vision, operational expertise, and understanding of our market make him the ideal leader for this role,” said Andy Keith, CEO of Multiview. “His ability to inspire teams and drive innovation has been instrumental in our growth. I am confident that under his leadership, Multiview will continue to thrive and redefine the B2B marketing landscape.”
This strategic leadership transition marks a pivotal moment for Multiview as it continues to evolve and set new standards in B2B marketing solutions.
“I am both humbled and excited by this opportunity,” said Webb. “I look forward to working with our talented team to continue delivering exceptional solutions that drive growth for our clients and association partners. Together, we’re shaping the future of B2B marketing.”
About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Learn more at www.multiview.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
PR Contact:
Maria Brockman
marketing@multiview.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
RED, RURAL AND RENTING = ☹
Republicans, rural residents, renters, women and singles are the most unhappy Americans financially, according to our Harris Poll survey with Axios.
- While inflation dipped in recent months, it remains top of mind for Americans – with 6 in 10 saying they are “triggered” by trips to the grocery store.
- 37% of Americans rate their financial situation as poor – 42% for Republicans, 43% for women, 46% for rural residents, 47% for singles and 57% for renters.
- In comparison, 32% of respondents in relationships and 28% of Democrats say their financial situation is poor.
- 25% of Americans say they’re falling behind financially, compared with 30% of women and Republicans, 33% of rural residents and 36% of renters.
- 41% of Americans say their finances are worse today than they would have predicted if asked pre-COVID to imagine the future. That climbs to 51% for renters, 53% for rural residents and 55% for Republicans.
- Grocery purchases (72%) are the top way Americans say they feel inflation in their daily lives, followed by gas prices (56%).
- 88% say “gas, groceries and housing costs – not stocks – are the real economic indicators I care about.”
- 76% – climbing to 82% of Republican and Hispanic respondents – believe “economists say things are getting better, but we’re not feeling it where I live.”
HIRING BOOST IN NEXT 6 MONTHS
Employers are ringing in the new year with an optimistic hiring outlook and plan to increase their employee count in the first half of 2024, according to our Harris Poll survey with Express Employment Professionals.
- 79% of U.S. hiring managers feel positive about employment opportunities at their companies this year.
- 63% say their company plans to increase the number of employees through June 30 – continuing a positive trajectory now reaching its highest point since the survey began in 2020.
- The need for hiring stems from increased work volume (51%), filling newly created positions (45%) and employee turnover (43%).
- Some companies are looking for ways to avoid hiring, such as training and promoting from within. In fact, 71% of hiring managers say they would prefer to reskill current employees for new roles than hire new.
QUIET QUITTING TURNS INTO QUIET SHOPPING
Young professional women are taking quiet quitting to the next level with “quiet shopping,” according to our Harris Poll survey with Rakuten.
- Nearly 30% of women say they find themselves shopping online between 1 and 5 p.m. – in the middle of the workday.
- 41% of Gen Z women admit to quiet shopping, compared with 24% of Millennial women and 23% of Gen X women.
- Social media has played a part in accelerating quiet shopping, especially TikTok Shop and Instagram Shopping.
- Finding shopping recommendations online is top of mind for 30% percent of women overall – 40% for Gen Z women, 34% for Millennial women and 23% for Gen X women.
VIEWS FROM CES
Several of our Stagwell experts and leaders have been on the ground this week at CES in Las Vegas. Check out their insights:
- Harris Poll Live From The Floor At CES 2024
- Stagwell launches SmartAssets AI tool at CES
- Stagwell Content Studios talks with leaders about trends at CES
ICYMI
In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
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Stagwell Chairman and CEO Mark Penn + MNTN President and CEO Mark Douglas to Hold 1:1 Briefings at CES 2024
NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN’s Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN’s strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
“For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately,” said MNTN President and CEO Mark Douglas. “Now Stagwell’s performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media.”
“Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients,” said Stagwell Chairman and CEO Mark Penn. “In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way.”
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
Expanded Toolset
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
- PRophet, a generative and predictive AI platform for PR professionals
- Koalifyed, an influencer discovery and campaign management platform
- ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell’s Mark Penn and MNTN’s Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information.
About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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The Stagwell (STGW) agency partnered with Talon to activate a first-of-its-kind connected commerce solution designed for all brick-and-mortar retailers
NEW YORK, Jan. 9, 2024 /PRNewswire/ — Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers.
The tool was designed in partnership with Talon, an independent OOH media agency, and Place Exchange, a programmatic SSP, to connect Assembly’s media activation capability to DOOH inventory located inside, outside, and in proximity to retailers across the United States. Assembly is committed to delivering omnichannel, full-funnel connected experiences to help clients’ brands perform, and ShopConnect is an embodiment of that.
ShopConnect redefines how advertisers strategize and execute their DOOH campaigns, targeting audiences at multiple touchpoints as they engage with brands on the path to purchase. ShopConnect ingests users’ behavioral data in real-time, optimizing delivery to ensure the right ads are served at the right time to consumers most likely to engage or convert. Whether consumers are commuting to work, shopping for a special occasion, or simply treating themselves to one of life’s simple pleasures – ShopConnect reaches consumers as they normally interact with the world and brands around them, natively integrated into their day-to-day routines.
“As advertisers seek smarter and more efficient ways to reach their target audiences, ShopConnect is the game-changer they’ve been waiting for and a significant leap forward in brand performance advertising,” said Andrea Montano, Executive Vice President of Insights & Connections at Assembly. “At Assembly, we find the change that fuels growth, and with ShopConnect, we’re pushing the boundaries of what’s possible and giving brands the power to harness the full potential of a data and tech-powered insights tool that makes retail campaigns more targeted, efficient, and measurable. Every impression should drive an outcome and ShopConnect pushes us further toward that goal.”
ShopConnect provides media buyers with direct access to strategic retail media – enabling them to identify, evaluate, activate, and report on DOOH inventory within specific retailer and venue types and drive lifts in consideration, brick-and-mortar visits, and sales. By automating the buying process and targeting specific audiences, ShopConnect reduces the wastage of ad budgets, resulting in higher ROAS (return on ad spend).
“Marketers are increasingly prioritizing omnichannel strategies, and the digitization of OOH has become a powerful element in cross-platform consumer engagement throughout the customer journey,” said Jim Wilson, CEO of Talon U.S. “Our collaboration with Assembly represents a pivotal moment at the crossroads of OOH and retail media. We are equipping brands and agencies with cutting-edge tools and insights to unlock the full potential of OOH in reaching and engaging consumers throughout their purchase journey and driving full-funnel outcomes.”
For more information related to the ShopConnect retail planning tool, contact Andrea Montano, andrea.montano@assemblyglobal.com. For retail activation, contact Jack Politis, jack.politis@assemblyglobal.com.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
ABOUT TALON
Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, Toronto and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow us on Twitter and LinkedIn.
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Team Epiphany brings influence, experiential, and multi-cultural marketing capabilities to the Constellation network
NEW YORK, Jan. 5, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Team Epiphany, a consumer marketing agency specializing in cultural relevance, experiential, progressive multi-cultural marketing, and influencer integration. Team Epiphany joins Stagwell’s Constellation network, further widening its bench of world-class culture-shaping agencies, which include 72andSunny, Instrument, and The Harris Poll, among others.

Coltrane Curtis and Lisa Chu; Credit: Andrew van Tilborgh
Launched in 2004, Team Epiphany pioneered influencer marketing as a term before Twitter or Instagram even existed. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, award-winning agency Team Epiphany makes magic happen for clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, Amazon and many more.
Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices. The agency’s capabilities are exemplified in its past work for:
- AMERICAN EXPRESS – For the past five years American Express has enlisted Team Epiphany to create domestic strategies, execute live experiences, and produce engaging content that delivers business results and earned impact within targeted communities. This work is best exemplified by the AMEX “100 for 100” Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
- HBO (MAX) – Team Epiphany has been HBO’s partner for multicultural programming for more than a decade, executing over 80 marketing programs across its most iconic series, including the audience initiative Scene in Black, and campaigns for “Ballers” and “Insecure.” Notably, Team Epiphany’s work on “Insecure” resulted in unprecedented in-show integrations as well as a strategic partnership with Issa Rae’s HOORAE Media, announced in 2023.
- Heineken – 15 years ago, Team Epiphany and Heineken charted a new approach to brand collaborations for the beer/spirits industry, which is still used today. Team Epiphany’s award-winning #Heineken100 program used the brand’s distinct iconography to co-create products with 40+ partners (including A Bathing Ape, TUMI, and KITH) and seeded them to global influentials – an initiative that ran for 10 consecutive years.
- LEGO – Since 2019, Team Epiphany has partnered with The LEGO Group on a myriad of strategy, influencer, and experiential projects. A highlight of these projects was the launch (and subsequent expansion) of the innovative LEGO® Center for Creative Flow experiential series. This adults-focused series encourages free-flowing expression and mindfulness through an exclusive LEGO build moment paired with awe-inspiring and immersive elements.
“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation. “I’m excited to welcome Coltrane, Lisa, and the entire team to the network.”
“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Coltrane Curtis, founder and managing partner of Team Epiphany. “As the agency celebrates its 20th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”
Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.
For more information about Team Epiphany, please visit TeamEpiphany.com and follow along on social @TeamEpiphany on Instagram and Linkedin.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Constellation
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, Hunter, Instrument, Jemini, Left Field Labs, Movers+Shakers, Redscout, TEAM Enterprises, Team Epiphany, The Harris Poll, and Tinsel Experiential Design.
About Team Epiphany
TEAM EPIPHANY is the award-winning, BIPOC-founded and operated, culture-first marketing agency specializing in experiential, brand strategy + positioning, influencer integration and PR amplification. Born in 2004, before the advent of Twitter and Instagram, Team Epiphany is the original influencer marketing agency celebrating 20 years of business. With 100+ employees and offices in New York City, Los Angeles, and Miami – Team Epiphany is one of the industry’s most reputable, trusted and culturally-connected agencies with a formidable client roster that includes American Express, Airbnb, Coca-Cola, HBO MAX, Campari, Amazon Studios, Peacock, LEGO and many more.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
BEST DIETS FOR 2024
The Mediterranean diet remains the favorite health plan for 2024, according to our new Harris Poll survey with U.S. News & World Report.
- For the seventh consecutive year, the Mediterranean diet (85.1% in popularity) takes the No. 1 spot with its focus on diet quality rather than a single nutrient or food group and a daily consumption of fruits, vegetables, whole grains, beans, nuts, legumes, olive oil, herbs and spices.
- Rounding out the top 10 are the DASH diet (75.4%), MIND diet (60.7%), Mayo Clinic diet (55.3%), Flexitarian diet (53.6%), WeightWatchers (46.1%), Volumetrics diet (41.4%), Dr. Weil’s Anti-Inflammatory diet (41.1%), TLC diet (39.9%) and Vegan diet (17.9%).
- Six newly evaluated diets make the list this year: Vegan diet, Dukan diet, Herbalife Nutrition, HMR Program, Profile Plan and Plantstrong.
FUTURE OF TRANSPORTATION
The next decade will mark significant changes in the transportation experience – from driverless cars to better urban transit – according to our Harris Poll study with MITRE.
- 40% of Americans believe their transportation experience will improve in the next 10 years, with 23% saying it will get worse.
- When thinking about the future of transportation, 90% want to see improved safety, 83% lower costs, 79% better data privacy, 78% more predictability and 77% environmental sustainability.
- Boomers (62%) rate safety as the highest priority for transportation improvements, while Gen X (47%) cites cost as the top priority.
- 85% of Gen Z believe it is important to increase environmental sustainability during the next 10 years – 11 points higher than other generations.
- At the same time, Gen Z is the most skeptical about the role of AI and automation in transportation (40% for Gen Z versus 27% of others who say AI will have a detrimental impact).
- 40% of Americans expect to use driverless cars, taxis, ridesharing vehicles and delivery vehicles in their lifetime.
- 60% expect to use driverless taxis in urban areas.
JOB HUNTERS WANT BALANCE VERSUS A TITLE
As we head into the new year, job seekers are putting more focus on personal fulfillment and work-life balance, according to our Harris Poll survey with Express Employment Professionals.
- 83% of job seekers say it’s more important to have a meaningful job than a high-level job title.
- 80% define success more by work-life balance than climbing the corporate ladder.
- Hiring managers appear to agree, with 85% saying it’s more important for workers to have a meaningful job than a high-level job title.
- 84% of hiring managers say employees now define success by work-life balance rather than climbing the ladder – especially compared with three years ago.
8 QUALITIES AMERICANS WANT FROM LEADERS
Americans today feel that good leaders are in short supply and that modern leadership begins and ends with trust, based on our Harris Poll survey with U.S. News & World Report.
- 86% of Americans are “largely disappointed” by leaders in society today.
- 72% said political leaders aren’t trustworthy.
- When asked how “leaders can earn trust,” more than 1,000 Americans responded and ranked their advice for leaders:
- Be Honest
- Put People First
- Be Transparent and Communicate
- Be Reliable
- Be a Team Player
- Take Action and Get Results
- Show Some Ethics
- Be Respectful
READY TO TALK REPUTATION AND RISK AT CES?
We have spent a lot of time focusing on risk and reputation in 2023, and Stagwell has been sharing what we’re seeing through our expanded crisis team. This includes addressing when companies should speak out, the role of corporate purpose today and the major wedge issues to expect during the 2024 U.S. election cycle.
- As a next step in sharing our research and insights, we are continuing the reputation and risk discussion at CES on Wednesday, Jan. 10.
- Let us know if you would like to be included by reaching out at ces2024@stagwellglobal.com.
ICYMI
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AR Leaders Collaborate to Develop Next-Level Shared Experiences in WebAR for Venues Worldwide
NEW YORK and HELSINKI, Jan. 4, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life.
This partnership combines ARound’s connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal’s visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.
“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events,” said Josh Beatty, founder and CEO, ARound. “By integrating our fan engagement platform with Immersal’s robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world.”
The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.
“We’re committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound’s exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before,” Matias Koski, CEO, Immersal.
This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound’s interactive fan experiences with Immersal’s precision technology, the stage is now set for a revolution in live entertainment.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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