Arrow Icon Back

Code and Theory

https://www.codeandtheory.com/ newbiz@codeandtheory.com
Visit Site Arrow Icon

The Digital Transformation Agency

Code and Theory is the digital transformation agency where the C-suite comes together to create change. Our differentiated balance of 50% creatives and 50% engineers at scale allows us bring strategy, creativity and technology together in one integrated offering. This enables our clients to gain competitive advantages in how they operate, market and serve their customers. Code and Theory is Stagwell’s digital transformation network, which includes its flagship agency, Code andTheory, along with Create. Group, Current, Instrument, Kettle, Left Field Labs, Q Strauss and Truelogic. Code and Theory is the most decorated agency of the past three years with 20 top agency honors including Ad Age, Adweek and Fast Company. Our clients include Amazon, IBM, JPMorganChase, Microsoft, NBC and the NFL.

TIME

We led TIME’s digital transformation, preserving its editorial identity, directing an AI overhaul and modernizing the newsroom, content delivery and how advertising value was created. TIME AI was a highlight: an editorially guided AI system that connects current reporting to more than 100 years of archives.

Learn More

NFL

We reimagined the NFL fan experience to fuel the weekly rhythm of the game, helping fans move seamlessly from anticipation to game day and beyond. Our design system is currently powering every digital touchpoint for the NFL, from app to website, social media, connected TV and more.

Learn More

JBL

In a world where AI is rapidly deciding what consumers see first — and what they never see at all — we gave JBL first-mover advantage by creating the industry’s first AI-native discovery system built for how search works today.

Learn More

NBC

We rebuilt and redesigned the NBC Big Board, made famous by Steve Kornacki. Over a year of intensive engineering, design, systems building and product strategy helped set the standard for election reporting.

Learn More

Microsoft

We created and launched Microsoft’s “Yours to Build” integrated campaign, which accelerated Microsoft’s B2B growth by doing what competitors couldn’t: unifying a world-class developer ecosystem into a single, emotionally resonant story that developers could embrace and rally behind.

Learn More

Stanley Black and Decker

Code and Theory developed an industrial-scale design and technology system that powers over 30 SBD brands across 55+ markets. The system amplifies each brand‘s own identity while running on a shared technical foundation that is fast, flexible and built to scale.

Learn More