A Technology First Creative Agency

Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.

Case studies

Washington Commanders


Rebranding an NFL Team, Twice. A journey that resulted in the powerful, resounding team we know today: the Washington Commanders.

Case studies



ConEd tapped Code and Theory as AOR to lead an integrated, purpose-driven marketing partnership that set out to educate a multitude of audiences about its clean energy leadership, public service and incentive programs.

Case studies



With the approach of the 2018 midterm elections (which were sure to be the most watched and hotly contested in history) CNN partnered with Code and Theory to take its iconic Magic Wall to the next level.