Ad Age A-List 2021 Standout: YML’s Digital Skills Propel it Forward During Time of Upheaval
YML created for Kaiser Permanente a user interface for telehealth designed to “provide a seamless transition from in-person healthcare to a remote digital experience,” resulting in a 33% increase in user engagement on a redesigned app. For State Farm, it built a new digital platform enabling easier access to services like roadside assistance and accident repair. And for Thrive Market, YML implemented a data-driven customized and personalized experience for online shoppers that increased first-time orders by 16%.
YML is the Silicon Valley, outcome-driven, digital product company balancing and blending sexy design with cutting-edge technology; all while, critically, driving business impact.
Led by CEO Ashish Toshniwal, the Redwood City, California-based agency says that 40% of its employees are BIPOC and its executive team is 30% female. Its team is made up of 65% technologists, 25% designers, 10% product strategists who are diverse geographically; its last hands-on call had 150 people from six continents, more than 20 countries, and 16 U.S. states.
YML isn’t a traditional choice for this list; but this year has been anything but traditional. “Many of our competitors are essentially the digital side of Madison Avenue,” says YML. “They will sell clients with a fancy deck, front-load research and strategy, and then six to 12 months later comes ‘the work.’ YML is the Silicon Valley, outcome-driven, digital product company balancing and blending sexy design with cutting-edge technology; all while, critically, driving business impact.”
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