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How New Teams and Leagues are Unlocking Enterprise Value 

From Pickleball to Slamball and from Philly to San Francisco, new leagues are cropping up and driving massive global fanbases. As investment flocks, hear how the lynchpin of reaching enterprise scale hinges on an audience-first approach to content, products, targeting, and more from former U.S. Women’s National Team Player and co-chair of Bay Football Club Aly Wagner, lacrosse star and Premiere Lacrosse League co-founder Paul Rabil, and Andres Cardenas, director, Brand Partnerships at the Player’s Tribune

Toto, We’re Not in (LA) Anymore: LA Rams on Global Brand Partnerships

Jen Prince – Chief Commercial Officer of the Los Angeles Rams – knows long-time fans can drive big revenue. But what about the future Rams die-hard fan? Hear from Prince and Laura Likos, Global Marketing & Communications Executive from 72andSunny, about how brand partnerships help the Rams grow beyond their LA roots.  

Bringing People Together Through Sports – in the Living Room or 30,000 Feet in the Air 

There’s not a more global experience than flying – and United Airlines is doing everything it can to power a top-notch frictionless experience for consumers. No wonder it’s making fans – even Cardinals’ offensive tackle Kelvin Beachum. United’s Meg Mitchell took the stage with Beachum and 72andSunny CEO Evin Shutt to talk about how United’s getting entrenched in sport communities to help bring consumers around the world together.  

Get Your Head in the Game

Missed Sport Beach this year? Luckily for those who didn’t attend, coverage of main stage panels and more than 140 Content Studio interviews are available on Stagwell’s YouTube channel, with more great content on Instagram and LinkedIn. Interested in working with us? Reach out to Ryan Linder, Global Chief Marketing Officer, or Robyn Freye, Chief Growth Officer, North America.