Stagwell Marketing Cloud and Unlock Surveys

PROBLEM 

Market research is only as good as where the data comes from: your underlying survey panel. And unfortunately, actions of the major players in the market have degraded the trustworthiness of data. As brands and researchers increasingly deploy next-gen consumer understanding tools, there is a gap in the market for a reputable and dependable survey panel asset.  

SOLUTION

Stagwell Marketing Cloud’s Unlock Surveys was created to address the shortcomings with existing survey panels. It holds a database of nearly a million consumers across the US, Canada, and the UK who have agreed to participate in research surveys for ad tests and brand tracking.  Unlock Surveys is also a key part of SMC’s emerging ID Graph technology, providing the real-time attitudinal insights that power next-gen consumer understanding.  

RESULTS

Unlock Surveys is a triumph in terms of market research quality, efficiency, and cost savings. Since launching in March 2024, Unlock Surveys has increased its revenue more than 10x YoY, added over 100,000 additional verified members in the US, and absorbed more than $4 million in Stagwell research spend that would otherwise have gone to third-party vendors. Internationally, Unlock grew its number of unique users in the UK database around 75%.  

About Stagwell Marketing Cloud: Stagwell Marketing Cloud is a suite of AI-powered, data-driven solutions built for the modern marketer, spanning research, communications, creative, and media.