Best Phones Forever: AI Roadtrip Left Field Labs and Google

PROBLEM

For their “Best Phones Forever” series—where Pixel and iPhone are friends, not competitors—Google had to turn a traditional campaign into an interactive, fan-driven experience. The challenge was generating personalized content in real-time while showcasing Google’s AI. They needed a solution to create high-quality, brand-consistent videos at scale, blending AI power with human creativity while maintaining control. 

SOLUTION

Left Field Labs, Google, and The Mill created “Best Phones Forever: AI Roadtrip,” the first AI-powered social media experience. LFL designed a generative content engine using Google’s AI—Gemini, Imagen, and Cloud Text-to-Speech. Fans suggested locations, and a smart ecosystem transformed ideas into scripts, visuals, and audio, ensuring AI and humans kept everything on-brand and high-quality.

RESULTS

This innovative campaign produced 306 unique videos from thousands of comments, becoming @googlepixel_us’s top post with millions of views. Fans saw their suggestions shape the journey, making it truly interactive. By merging AI content generation with social media, Google set a new benchmark for brand engagement, showing how AI enables audiences to co-create authentic content at scale. 

About Left Field Labs: Left Field Labs is a team of engineers, designers, strategists, information architects and creative technologists who thrive at the intersection of imagination and scientific rigor.