Mark Penn on building Stagwell, his political and polling background and doing what it takes to make his gamble a success
2022 Annual Report
& Proxy Statement
“Stagwell continues to push the envelope for what a well-managed, digital first company can do. When Stagwell Inc. launched in 2021, I promised we would transform marketing with performance-driven digital strategy and technology innovation. Nearly two years later, we’re leading our clients through the global transition into the digital economy and innovating for the future with game-changing augmented reality (AR) and artificial intelligence (AI) products. And we’re just getting started.”
Mark Penn
CEO, Stagwell
A Strong Year for the Digital
Challenger Network
Stagwell closed out 2022 with industry-leading double-digit growth, substantial margin expansion, record free cash flow, record earnings per share, and our lowest net debt ratio to date. Learn more about why our belief that every company is a digital marketing company is fueling our growth.
Related
Documents
2022
By the Numbers
To learn more about Stagwell, our FY 2022 performance and what it means for the future of our business, visit our Investor Hub.
$2.7B
IN REVENUE
following six consecutive quarters of industry-leading revenue growth.
57%
OF NET REVENUE
driven by high-growth digital segments within the network.
20.3%
NET REVENUE MARGIN
as we controlled our labor costs, benefited from the even-year advocacy cycle, and reduced our comp-to-net revenue ratio.
$213M
NET NEW BUSINESS
won in FY22; Stagwell invited to a record $1 billion of pitch opportunities.
Every Company is a Digital Marketing Company
Stagwell’s founding thesis is that every company today is a digital marketing company – whether it wants to be or not – as consumers and businesses adapt to primarily digital-first lives. We are growing ahead of competitors because the global digital economy is growing, and our companies and services are best oriented to service those needs.
How We Transform Marketing
As the challenger network built to transform marketing, our teams are unleashing digital, media, insights, and creative transformation at scale for top brands around the world. Explore top work from 2022.
Transformative Recognition
The OutsiderBrands
By Brian Bonilla, originally published in AdAge
Brian Bonilla takes an extensive look at how the outsider status Mark Penn, Chair and CEO of Stagwell, is bringing a new, fresh and distruptive perspective to a stagnant industry with a combination of polling prowess and a respect for the power of creativity.
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