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Vote for Stagwell's SXSW 2027 PanelPicker Sessions

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From AI innovations to anime nostalgia, marketing’s biggest trends are set to collide in Austin for SXSW 2027. The SXSW PanelPicker is now LIVE – and you can vote now to ensure several Stagwell agencies, including 72andSunny, Allison, Anomaly, Bobbie, Code and Theory, Consulum, Crispin, The Harris Poll, HUNTER, Instrument, Movers+Shakers, and NRG make it to the stage.

Read through the proposals below and cast your votes today! It takes less than ten seconds:

  • Click through the links to each panel
  • Create a free account
  • Click the small heart on the top right corner of each panel title to vote

Voting closes on August 23. See you in Austin!

 

Coach’s Corner: Building Winning Teams with Doc Rivers

72andSunny Global Chief Growth Officer Damaune Journey on locker-room lessons for the boardroom, giving leaders tangible tools to build teams, manage performance, and win amid changing conditions.

Beyond the Highlight Reel: Athletes as Media Moguls

72andSunny Global Chief Growth Officer Damaune Journey on athletes’ shift from endorsers to owners, as they build studios, own IP, and become media moguls in their own right, and what that means for leagues, agencies, platforms, and marketers.

Beyond Weight Loss: The Ripple Effects of the GLP-1 Economy

Allison CEO Wendy Lund on how GLP-1s are driving a health and cultural shift that is redefining consumer priorities, forcing brands to reimagine their products, experiences, and services. 

The Human Advantage

Allison Global President, Consumer Brands Lisa Rosenberg on how organizations are led, how creativity evolves, and how technology is reshaping work in the age of AI.

The Inevitable Evolution of the Creator Economy

Allison Managing Director of Media + Influence Corey Martin on how AI’s flood of cheap, abundant content could push the creator economy toward a community economy, where influence and participation matter more than content itself.

From Every Side: What Brands, Agencies, Creators Get Wrong

Anomaly Creator Partnerships Lead Sophie Jamison on where creators, brands, and agencies talk past each other, drawing on her firsthand experience to offer practical strategies for building more collaborative and culturally relevant partnerships.

A New Mentality: From Weird as an Output to a Philosophy

Anomaly Group Director, Social Strategy and Creative Matt Stasoff on why “weird” is a way of thinking rather than an output, and how brands playing it safe in an age of algorithmic flattening and creator conformity lose younger audiences drawn to unexpected ideas.

When Everyone Has Influence, What Actually Matters?

Bobbie Chief Brand Officer Kim Chappell on why creators are a core business channel rather than a marketing tactic, and how brands can rebuild their playbooks to compete in a market where creators drive consumer growth. 

The Software/Services Divide Is Done. Meet the New Model

Code and Theory CEO Michael Treff on who owns the full chain as AI collapses the divide between software and services, and what the future commercial model means for marketers and their organizations. 

Media Became the Sport. Meet the New Athletes.

Code and Theory Head of Product Arjun Kalyanpur on what it takes to compete when content about the game outdraws the game itself, with leaders from LAFC and Adobe on running media operations that perform like athletes: real-time, publicly scored, never off-season. 

What Toddlers & Teachers Can Teach Us About How to Adopt AI

Code and Theory Lead Research & Testing Strategist Jasmine Isaac on why AI rollouts fail when employees can’t tolerate not-knowing, and how the playbook early childhood educators use to make uncertainty feel like play can rebuild that confidence in your organization.

Before the Facts Are In: Crisis Management at AI Speed

Consulum Senior Director Max Kellet-Cornils on how a crisis plays out simultaneously in the boardroom, the newsroom, and on the platform, with leaders from each side tracing a single breaking story to show how their competing decisions determine which version becomes the accepted truth.

Purpose, Produced: A New Approach to Pro Bono Advertising

Crispin CEO Maggie Malek on why pro bono advertising so often fails both sides, and how Purpose, Produced matches grassroots organizations with top agencies to show what effective, genuinely collaborative purpose work looks like. 

New Maneuvers to Build Confidence in LGBTQ+ Allies

The Harris Poll Chief Strategy Officer Libby Rodney on what actually moves allies from polite agreement to action, using the fight for LGBTQ+ progress as a lens on how change gets made. 

Every Complaint Can Be a Creative Brief

HUNTER Chief Digital & Transformation Officer Michael Lamp on how the agency turned last year’s SXSW attendee complaints into a real activation, and a replicable framework for building earned brand ideas from what audiences actually say they need.

Designing for Creative Abundance

Instrument CEO Laurel Burton on how ARTPOWER and Instrument built financial infrastructure alongside artists rather than for them, and what that collaboration reveals about designing creative ecosystems and the future of creative work. 

Brand Therapy: Diagnosing a Brand's Emotional Blind Spots

Instrument Strategy Director, Brand Studio Andie Wexler on running brands through a therapy-inspired diagnostic — five questions on authenticity, credibility, change, relevance, and ownability — to surface what a brand is avoiding, not just what it wants to say.  

Defying Gravity: How Fortune 500 Brands Win on Social

Movers+Shakers Founder & CEO Evan Horowitz on how Fortune 500 marketing leaders are rebuilding creative operations, workflows, and AI adoption to move at social speed without sacrificing the trust and consistency that made their brands iconic.  

Beyond Viral: What Makes Culture Truly Mainstream

National Research Chief Brand Officer Fotoulla Damaskos on how culture now gets built bottom-up by communities rather than handed down, drawing on new YouTube and NRG research to decode why some fandoms and memes break out of their bubbles while others stay huge but invisible.

What Do Young Men Want? A New Lens on Mental Health

National Research Group VP of Trends & Futures Fergus Navaratnam-Blair on what young men actually need once the panic and politics are stripped away, looking past the headlines about swing voters, manosphere influencers, and AI companion apps.

Re-Scripting Real Life: Representing Work & Family On Screen

National Research Group VP of Trends & Futures Fergus Navaratnam-Blair on whether authentic portrayals of work, caregiving, and family drive engagement, and why getting modern life right may be a bigger competitive advantage than the industry realizes.

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