Originally released on
Constellation, which includes 72andSunny, Brand Citizens, Crispin Porter Bogusky, The Harris Poll, Hecho Studios, Instrument, Redscout and Team Enterprises, operates as one of the key networks within Stagwell. Lewis will focus on evolving the group’s integrated offerings and spearheading new business growth. Boiler will become Creative Chair with a focus on client services and continuing to shepherd the group’s creative excellence.
“Justin is a digital native and this is an exciting investment in the next phase of Constellation’s growth. Justin knows how to help brands achieve digitally led, creatively compelling work and we’re excited for him to bring that expertise to the network,” said Stagwell Chairman and CEO Mark Penn. “Working in partnership with John as Creative Chair, the future of Constellation is bright. And, as she’s helped Instrument grow into one of the most innovative digital agencies in our industry, Kara is a great leader as the agency enters its next chapter.”
“Constellation offers vertically integrated services with true strategic continuity, enabling us to solve tremendously complex business problems,” said Justin Lewis, Chair of Constellation and outgoing CEO of Instrument. “Our clients – like Nike, Google, and Levi’s – handle very complex digital ecosystems and my goal is to take Instrument’s innovative and collaborative approach in solving for that complexity to Constellation, where we can create even more scale and impact for clients.”
“I’m excited to work with Justin in the Chair seat as I lean into the core of the passion that started it all: creativity,” said John Boiler, Creative Chair of Constellation. “It takes creativity to assemble a bespoke constellation of specialists across data, insights, big brand thinking and next-gen digital activations to make transformational things happen for our clients.”
“In my 10 years at Instrument, we’ve grown from a small agency to a force in the digital transformation space. The Instrument model produces innovative work, exceptional relationships and an internal culture that respects each individual as an integral part of our team,” said Kara Place, incoming CEO of Instrument. “We mix design, strategy, technology and storytelling to deliver groundbreaking work for clients. After working closely with Justin all of these years and growing multiple functions of our business as President, I look forward to assuming full responsibility for our amazing teammates and trusted client partners.”
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About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Constellation
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ:STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Crispin Porter Bogusky, The Harris Poll, Hecho Studios, Instrument, Redscout and Team Enterprises.
About Instrument
Instrument is a digital agency with offices in Portland, Oregon and Brooklyn, New York. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before—helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.
Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
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Originally released on
Larry joins leadership team alongside chair John Boiler and chief financial officer John Pyne
LOS ANGELES, March 15, 2022 /PRNewswire/ — Constellation, a group within Stagwell (NASDAQ:STGW) announces Zakiya Larry as Global Chief Communications Officer as the network expands and bolsters business offerings. She joins the leadership team with John Boiler, Constellation chair and Creative Co-Chair of 72andSunny, and John Pyne, Chief Financial Officer. Larry is the first woman, Millennial and Black professional to join the leaders at the helm of the global collective.
Constellation is a formation of best-in-class marketing services agencies spanning data, insights, creativity, technology and experiential that deploys itself to maximize clients’ biggest opportunities and solve their toughest business problems at scale. The Constellation solution is bespoke for each challenge and tailored to deliver maximum impact with peak efficiency.
The Constellation collective includes the following Stagwell agencies: 72andSunny, Instrument, Brand Citizens, Crispin Porter Bogusky (CP+B,) Hecho Studios and Redscout. The leaders of these companies sit on the operating council of Constellation.
“This collective is unified by the shared ambition to create a more integrated and powerful resource that will enable clients to access world-class talent from every discipline on their greatest challenges,” said John Boiler, Chair of Constellation. “We’re thrilled to welcome Zakiya who brings the expert skills and passion to unleash our story and amplify our impact on the industry.”
Larry, a longtime communications executive, entrepreneur and journalist, will develop and oversee a comprehensive internal and external communications strategy for Constellation that will support and help guide business goals and the client experience. This includes oversight of media relations, corporate responsibility, social media, crisis, business and executive communications, and live event productions. She will also oversee strategic communications planning and execution for Constellation’s ecosystem of six agencies and businesses that have a combined employee number of 3,000 and an international footprint including the U.S., Amsterdam, Australia, Brazil, Netherlands, Singapore and U.K.
Prior to joining Constellation, Zakiya led a boutique strategic communications firm that specialized in elevating brands through strategic public relations, crisis mitigation, DEI competency development and coaching for media and public speaking. Her clients included global leaders and international brands. Her work has garnered no less than a dozen national and international awards including two International Hermes Creative Awards, two National Association of Black Journalists (NABJ) Salute to Excellence Awards and multiple Public Relations Society of America (PRSA) awards. She is an honors graduate from an HBCU, Texas Southern University, and is a member of the PRSA, NABJ, and Alpha Kappa Alpha Sorority, Inc.
“I am excited to help advance the vision and work of Constellation and our family of companies,” said Zakiya Larry, Global Chief Communications Officer, Constellation. “This group and its vision reflect so much of my core: precision, collaboration, creativity, mutual care and respect for the whole person, and doing good while leading well. After nearly 20 years in communications, I believe this is the right formula for making a lasting impact for our clients and in the world. I’m all in.”
Ever expanding, the Constellation added two new agencies to the collective at the end of 2021 and will announce further details within the second quarter of 2022.
ABOUT CONSTELLATION
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ:STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems.The collective includes: 72andSunny, Instrument, Brand Citizens, Crispin Porter Bogusky (CPB,) Hecho Studios and Redscout.
ABOUT STAGWELL
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT
comms.la@72andSunny.com
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