We reimagined the NFL fan experience to fuel the weekly rhythm of the game, helping fans move seamlessly from anticipation to game day and beyond. Our design system is currently powering every digital touchpoint for the NFL, from app to website, social media, connected TV and more.

In a world where AI is rapidly deciding what consumers see first — and what they never see at all — we gave JBL first-mover advantage by creating the industry’s first AI-native discovery system built for how search works today.

We rebuilt and redesigned the NBC Big Board, made famous by Steve Kornacki. Over a year of intensive engineering, design, systems building and product strategy helped set the standard for election reporting.

We created and launched Microsoft’s “Yours to Build” integrated campaign, which accelerated Microsoft’s B2B growth by doing what competitors couldn’t: unifying a world-class developer ecosystem into a single, emotionally resonant story that developers could embrace and rally behind.

Code and Theory developed an industrial-scale design and technology system that powers over 30 SBD brands across 55+ markets. The system amplifies each brand‘s own identity while running on a shared technical foundation that is fast, flexible and built to scale.