Is This Thing On? Ep. 8 with EVP & CMO Jeff Hook of Seminole Hard Rock

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This episode of Is This Thing On? features our Managing Director Andrew Noel and EVP & CMO of Seminole Hard Rock Jeff Hook discussing the iconic brand’s growth, challenges, and maintaining a consistent global brand story. Throughout the podcast they cover:

• How Hard Rock properties became iconic destinations
• The company’s multilayered business model
• Building Unity – a loyalty platform that ties together 140 million guest experiences
• And much more! 

We’ve included the full transcript of the conversation below for easy reading, and please make sure to have a listen on Amazon, Apple Podcasts, Audible, iHeart, Spotify, Stitcher, TuneIn, or wherever else you get your podcasts!