Building on Stagwell’s Future of News initiative, NewsFronts programming will highlight the power of news advertising

NEW YORK, Sept. 30, 2025 /PRNewswire/ — Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, will host the inaugural Future of News NewsFronts on October 16, 2025 in New York. This first-of-its kind upfronts style event is designed to reinvigorate the relationship between news and marketing – bringing together thought leaders to spotlight innovation and opportunity in news media, and secure advertising commitments from brands for the year to come.

Stagwell (STGW) releases third regional wave of its News Advertising study fielded among nearly 10,000 Canadian adults

Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising

TORONTO, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today released new research in partnership with The Globe and Mail, highlighting a major opportunity for brands to connect with a valuable yet often overlooked audience: Canadian news junkies.

Key Findings Include:

Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising.

• 22% of Canadians are ‘news junkies,’ checking the news an average of five times per day and reading an average of 8.8 news articles per day.
• An even larger share, 71%, are news readers, reading an average of 6.5 news articles/stories per day.
• Canadians are just as likely to follow news as they are sports (22% vs. 21%, respectively).
• Canadians are more likely to follow news (22%) than they are entertainment (14%).
• No brand safety issues were detected among key demographic groups for advertisers, including Gen Z, moms, high earners and university-educated adults.
• Among Gen Z, the average purchase intent for brands whose ads were placed next to news articles on domestic political content was 61%, compared to 59% for sports and 61% for crime—differences that are statistically insignificant.
• Among high earners, the average purchase intent for brands whose ads were placed next to news articles on global politics was 65%, compared to 69% for business, and 64% for entertainment—differences that are also statistically insignificant.

This latest study, conducted by Stagwell’s research consultancy HarrisX, builds on Stagwell’s Future of News initiative, prior U.S. and U.K News Advertising studies, and research into how CEOs and board directors view news media as a powerful advertising tool.

“As we expand our brand safety research to Canada, the message remains clear: advertisers shouldn’t avoid news—they should embrace it. Trusted news delivers engaged audiences and stronger returns worldwide,” said Mark Penn, Chairman and CEO of Stagwell.

“We’re proud to partner with Stagwell to bring the Future of News initiative to Canada. This research underscores the essential role of news media in upholding a healthy democracy, while also offering brands a trusted environment to build meaningful engagement with Canadians,” shared Andrew Saunders, President and CEO, The Globe and Mail.

Stagwell and The Globe and Mail will explore these findings and more at the Future of News Canada Summit today.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

Methodology

The Future of News Canada Study was conducted among 9,675 adults across Canada from August 22 to August 29, 2025. HarrisX, a Stagwell company and a leading global research consultancy, conducted the quantitative survey-based online interviews. The sampling margin of error is +/-1.0% for the total study sample, +/-2.5% for each news article tested, and +/-4.9% for each variation of study stimulus. The survey data was weighted to a nationally representative sample of Canadian adults across key demographics, including age, gender, region, race/ethnicity, education, and income, to align with Canadian census. HarrisX obtained the survey sample from multiple industry-leading online sample panels. Throughout the data collection process, HarrisX used in-house technology tools to ensure data quality including authenticating survey respondents and preventing multiple survey submissions.

Media Contact
Madison Wick
PR@stagwellglobal.com

Event featured publishers discussing the evolving media landscape and opportunities for brands to partner with news media to drive business impact

WASHINGTON, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, convened leaders across media, marketing, and communications for its inaugural Disruptor Media Showcase in Washington, D.C.

Programming highlights included panel discussions on shifting distribution models and decision-making in today’s evolving media landscape, followed by rapid-fire presentations where publishers demonstrated new approaches to storytelling, audience engagement, and monetization.

“From breaking through the noise in a crowded market to leveraging news as a central driver of business results, publishers are redefining how audiences engage with content through product innovation and how brands connect with their readers,” said Alexis Williams, Chief Corporate Affairs Officer at Stagwell. “The showcase highlighted the incredible innovation happening across the news landscape.”

Participating publications – including 2WAY, Mutuals, Upward, Breitbart News, COURIER, Crooked Media, The Argument, The Daily Caller, The Daily Wire, The Free Press, Mo News, NOTUS, Puck, RealClearPolitics, Straight Arrow News, and Urban Legend – shared how they are using technology, culture, and new business models to engage audiences from Gen Z to Washington policymakers.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Madison Wick
pr@stagwellglobal.com

Sardella Will Take on Dual Roles at PRophet and Allison Worldwide to Lead AI Product Development, Global Client Expansion and Strategic Partnerships

NEW YORK, Sept. 16, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today the appointment of Tony Sardella as its global CEO. As part of The Marketing Cloud (formerly Stagwell Marketing Cloud), PRophet connects to a broader suite of AI-driven marketing and communications solutions and supporting its mission to empower communicators with actionable insights, analytics, and predictive tools for a data- and AI-fueled industry.

Stagwell EVP, Global Chief Marketing Officer Ryan Linder; 72andSunny’s Global Chief Growth Officer Damaune Journey; Kettle’s Chief Executive Officer Lauren Kushner; and Left Field Labs’ Founder and Chief Executive Officer Sarah Mehler named Campaign’s 40 over 40 2025 honorees

NEW YORK, Sept. 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, recognizes four senior executives from across the network who have been named to Campaign’s 40 over 40 2025 list. The list honors executives who have established their careers through noteworthy contributions within the advertising, marketing, communications, media, and technology spaces – from developing groundbreaking creative to transforming client services and beyond.

Kettle, a Stagwell (NASDAQ: STGW) agency, posts accelerated growth, expands client roster and builds an all-women C-suite

NEW YORK, Sept. 10, 2025 /PRNewswire/ — Kettle, a digital-first creative agency known for its standout work for clients including Apple, T-Mobile and e.l.f. Beauty has been named to Adweek’s 2025 Fastest Growing Agencies list. The annual ranking recognizes agencies from all over the world whose industry presence is on the rise, with distinction awarded to shops that have achieved significant growth over the past three years.

The recognition reflects Kettle’s accelerated momentum. Over the last two years, the agency has doubled in size while maintaining under 3% employee turnover. In 2024, Kettle reported a 41% increase in net revenue, driven by organic expansion with existing clients and new partnerships with Warby Parker, Robinhood, e.l.f. Beauty, the Legal Aid Society and Mailchimp.

Kettle’s growth strategy is rooted in trust and close collaboration with clients, as seen in its long-standing relationship with Apple. That same approach has driven award-winning work for e.l.f. Beauty, whose website redesign earned recognition from the Webbys and Shorty Awards and for Warby Parker, where Kettle launched Advisor, an AI-powered frame recommendation tool that reimagines online shopping.

That success has carried into 2025. Earlier this year, Kettle was named one of Ad Age’s Best Places to Work 2025, proving that rapid growth can go hand in hand with a thriving, people-first culture. To support its expanding scale, Kettle also built a groundbreaking all-women C-suite led by CEO Lauren Kushner, Chief Creative Officer Camille Imbert and Chief Product Officer Jess Mireau. Kushner’s leadership has been recognized across the industry, including Campaign’s 40 Over 40 and a nomination for Digiday’s Agency Executive of the Year.

Lauren Kushner, Kettle’s CEO, says, “Our growth story is really a partnership story. We blend creativity and technology to take on our clients’ toughest challenges, building digital experiences that don’t just perform but truly connect brands with their audiences. That’s the foundation of our momentum.”

About Kettle
Kettle is a digital creative agency that builds personal, high-impact products and experiences to connect brands with their audiences. Trusted by some of the world’s most ambitious brands like Apple, Nike, T-Mobile, Warby Parker, e.l.f. Beauty and Robinhood, Kettle blends design, strategy and technology to drive lasting impact. Recently named one of Ad Age’s Best Places to Work and an Adweek Fastest Growing Agency, Kettle’s growth reflects the values and culture at the heart of everything it makes. For more information, visit wearekettle.com.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

Media Contact
Carly Ross
carly.ross@codeandtheory.com

WASHINGTON, Sept. 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of Meredith Aronson as Vice President, Corporate Affairs. Aronson will help expand the firm’s growing Corporate Affairs practice, advancing its capabilities in reputation, integrated marketing and communications, research and stakeholder engagement.

Designed specifically for the Polish market, the insights and engagement solution deliver real-time, actionable insights for Polish brands

LONDON and WARSAW, Poland, Sept. 5, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Żabka Polska, the owner of the largest chain of modern convenience stores in Poland, have established a joint venture to launch In-Pulse, an advanced consumer analytics and engagement tool designed specifically for the Polish market. The joint venture combines Żabka’s expansive retail footprint and anonymous consumer base with Stagwell’s expertise in data-driven marketing solutions to deliver a tool that offers real-time, actionable insights into Polish consumer behaviour.

Leveraging Żabka’s extensive retail footprint of leading retail stores position in country and its popular Żappka app, and Stagwell’s advanced, data analytics technology and expert knowledge in marketing and e-commerce, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers. The tool provides businesses with data-driven insights into consumers preferences, shopping patterns, and spending habits, enabling marketers to craft precise, cost-effective strategies.

Both Stagwell and Żabka Polska are leaders in their respective categories. As the challenger network built to transform marketing, Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Żabka is Poland’s leading network of over 11,600 stores in the modern convenience format, handling approximately 4.1 million transactions daily and serving more than 10 million users of the Żappka app.

How In-Pulse Works:

In-Pulse is an end-to-end solution that offers services throughout the entire sales chain. It involves five steps: the first is the collection and analysis of anonymous and aggregated behavioural and transactional data; the second includes the possibility of dialogue with the customer through an application that allows you to ask questions about their opinions and their motivations; the third involves verifying and testing products and services; in the fourth step, it is possible to develop targeted marketing activities and choose communication channels; The last fifth step allows you to evaluate the effectiveness of given solutions and predict effectiveness in various alternative scenarios.

In-Pulse as a unique tool ensures the continuity of the research methodology – it shows the past and present shopping preferences of the real, not declarative segments of customers. Their analysis allows us to develop guidelines on how this segment will function in the future, and thus what products or services would meet their expectations. Thanks to In-Pulse, the consumer gains a greater chance of accessing solutions that they will be interested in and satisfied with.

How In-Pulse Benefits Polish Businesses:

• Data Collection: Tracks anonymous consumer behaviour and transaction data in real time via opted-in communications.
• Customer Feedback: Engages consumers directly for feedback on preferences and motivations
• Testing and Optimization: Enables testing of products and services within the app and in-store environments
• Targeted Marketing: Develops customized strategies for more effective outreach
• Predictive Analytics: Forecasts future consumer behaviour to align business offerings with evolving market needs

Through these capabilities, In-Pulse offers an in-depth understanding of Polish consumer dynamics, making it a valuable tool for the retail and fast-moving consumer goods sectors, where adapting to shifting consumer expectations is key. “Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner – Żabka Polska. I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market,” said James Townsend, CEO of Stagwell EMEA.

“Technological development is one of the main priorities for the Żabka Group. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers,” comments Paweł Grabowski, Head of digital B2B Zabka Future, Zabka Group

“The Polish retail market is entering a new era, where real-time insights are becoming the key to success. Żabka and Stagwell show that the future of retail is not only sales, but above all the ability to effectively manage unique insights about the Polish market, shoppers and consumer behavior. Thanks to In-Pulse, Polish companies will gain a tool that will allow them not only to keep up with global trends, but also to shape them.” – comments Anna Pańczyk, Strategic Partnership & Global Solutions at Stagwell. She adds: “ For the FMCG and non-FMCG sectors, cooperation with In-Pulse can become an “opportunity for development and better adaptation of their offers to the dynamically changing needs of people.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About the Żabka Group
Żabka Group is the ultimate convenience ecosystem with a mission to create value by simplifying people’s everyday lives. The Group serves a growing number of consumers who are looking for convenience and promotes a responsible approach towards products, packaging, customers, franchisees, suppliers and the broader environment.

The ecosystem comprises Poland’s leading convenience retailer with more than 11,600 physical stores operated under a franchise model, supplemented by 24/7 autonomous unmanned Żabka Nano Stores. The Group also has an advanced, continually evolving digital customer offering. Its Maczfit operation delivers restaurant-quality prepared meals to consumers seeking convenient and healthy food, while Dietly is a leading online D2C meal solutions marketplace. The Group’s eGrocery business is operated through two brands: Jush! and delio. Zabka Group recently entered the highly attractive Romanian market via the acquisition of DRIM.

Żabka’s business in Poland is supported by a well-invested logistics platform, represented by eight distribution centers, 19 cross-docking facilities, and dedicated dark store and dark kitchen infrastructure to support the digital offering.

Since October 2024 the Company’s shares have been listed on the main market of the Warsaw Stock Exchange.

Contact:
Quinn Werner
Stagwell EMEA
PR@stagwellglobal.com

NEW YORK, Sept. 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced the appointment of Slavi Samardzija as Chief Data and Platforms Officer at Stagwell, effective today. In this newly created role, Samardzija will lead the development and execution of a forward-looking data and platform strategy as Stagwell implements its ID Graph and The Machine. 

Samardzija brings over 25 years of experience in data and technology, with deep knowledge in building fast-growing platform and service companies that help Fortune 500 businesses use data to improve their marketing, both for consumers (B2C) and other businesses (B2B). 

“Samardzija’s leadership will be a driving force behind our holistic data and platform strategy, reinforcing our commitment to champion digital transformation and deliver innovative results for our clients,” commented Stagwell Chairman and CEO Mark Penn. “Samardzija will play a vital role across all of our product lines with a key focus on advancing our new AI-powered orchestration operating system The Machine.”

With numerous executive roles across his 15 years at WPP and more than 10 years at Omnicom, most recently serving as Global CEO at Omnicom Media Group Company’s Annalect, Samardzija has a proven track record of building teams and solutions that utilize data, machine learning, and AI to deliver improved business results for advertisers.

Samardzija remarked on his new role: “I’m excited to join a company that has made digital transformation, proprietary data, and AI core to its strategy from its inception. I look forward to accelerating Stagwell’s growth and its data and platform strategy.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Stagwell
PR@stagwellglobal.com