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NEW YORK, Nov. 10, 2025 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in six upcoming investor conferences in November and December 2025. 

Representatives from Stagwell’s management team will be available for 1×1 and small group meetings at each.

  • November 17: Seaport 3rd Annual Digital Media & Advertising Conference (Virtual)
  • November 19: Wells Fargo 9th Annual TMT Summit (Rancho Palos Verdes, CA)
  • December 1: UBS Global Technology and AI Conference (Phoenix, AZ)
  • December 2: Wolfe Research Small and Mid-Cap Conference (Virtual)
  • December 3: Bank of America Leveraged Finance Conference (Boca Raton, FL)
  • December 8: UBS Global Media and Communications Conference (New York City, NY)

Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions. 

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

IR Contact: 
Ben Allanson
IR@stagwellglobal.com 

Originally Released On

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CONTACT:

IR Contact:
Ben Allanson
ir@stagwellglobal.com

PR Contact:
Beth Sidhu
pr@stagwellglobal.com

Q3 YoY Revenue Growth of 4%, Q3 YoY Net Revenue Growth of 6% 

Q3 YoY Net Revenue Growth excluding Advocacy of 10%, Digital Transformation Net Revenue Growth of 12%, Marketing Services Net Revenue Growth of 9% 

Q3 Net Income Attributable to Stagwell Inc. Common Shareholders of $25 million; Q3 Adjusted EBITDA of $115 million; Q3 Adjusted EBITDA ex. Advocacy YoY Growth of 23% to $103 million  

Q3 EPS of $0.09; Adjusted EPS of $0.24 

YTD Increase in Cash Flow from Operations of $100 million Over Prior Year Period 

Net New Business of $122 million in Q3; LTM Net New Business of $472 million 

Announced a Groundbreaking Partnership with Palantir 

Guidance for 2025 of Total Net Revenue Growth of ~8%; Adjusted EBITDA of $410 million to $460 million; Free Cash Flow Conversion in excess of 45%

New York, NY, November 6, 2025 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and nine months ended September 30, 2025. 

THIRD QUARTER RESULTS:

  • Q3 Revenue of $743 million, an increase of 4% versus the prior year period; YTD Revenue of $2,102 million, an increase of 2% versus the prior year period;
  • Q3 Revenue ex. Advocacy of $686 million, an increase of 12% versus the prior year period; YTD Revenue ex. Advocacy of $1,947 million, an increase of 7% versus the prior year period;
  • Q3 Net Revenue of $615 million, an increase of 6% versus the prior year period; YTD Net Revenue of $1,777 million, an increase of 7% versus the prior year period;
  • Q3 Net Revenue ex. Advocacy of $578 million, an increase of 10% versus the prior year period; YTD Net Revenue ex. Advocacy of $1,672 million, an increase of 10% versus the prior year period;
  • Q3 Net Income attributable to Stagwell Inc. Common Shareholders of $25 million versus $3 million in the prior year period; YTD Net Income attributable to Stagwell Inc. Common Shareholders of $16 million versus a Net Loss attributable to Stagwell Inc. Common Shareholders of $1 million in the prior year period;
  • Q3 Adjusted EBITDA of $115 million, an increase of 3% versus the prior year period; YTD Adjusted EBITDA of $288 million, flat versus the prior year period;
  • Q3 Adjusted EBITDA Margin of 19% on net revenue; YTD Adjusted EBITDA Margin of 16% on net revenue;
  • Q3 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.09 versus $0.03 in the prior year period; YTD Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $0.04 versus $(0.01) in the prior year period;
  • Q3 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.24 versus $0.22 in the prior year period; YTD Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.53 versus $0.53 in the prior year period;
  • YTD Net Cash provided by Operating Activities of $31 million versus net cash used in Operating Activities of $69 million in the prior year period;
  • Net new business of $122 million in the third quarter, last twelve-month net new business of $472 million

See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.

Mark Penn, Chairman and CEO of Stagwell, said, “With double-digit growth in non-advocacy work, strong organic growth in nearly all areas, enhanced cash flow and increased non-advocacy margin, this quarter again demonstrates how Stagwell is a winner in an industry undergoing significant transformation. Our newly announced partnership with Palantir is yet another example of how Stagwell is a leader in the application of AI for marketing.” 

Ryan Greene, Chief Financial Officer, commented: “While achieving significant growth, we’re successfully trimming our costs. An active focus on labor efficiency and cost discipline resulted in a 19% adjusted EBITDA margin, and drove an impressive 9% year-over-year increase in adjusted EPS to $0.24, even with the cyclical advocacy pullback. The momentum we’ve built through the third quarter gives us confidence in a strong finish to the year.”

Financial Outlook

2025 financial guidance is as follows:

  • Total Net Revenue growth of ~8%
  • Adjusted EBITDA of $410 million to $460 million
  • Free Cash Flow Conversion in excess of 45%
  • Adjusted EPS of $0.75 – $0.88
  • Guidance includes anticipated impact from acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2025 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

Video Webcast

Management will host a video webcast on Thursday, November 6, 2025, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and nine months ended September 30, 2025. The video webcast will be accessible at https://edge.media-server.com/mmc/p/xtchu5qq/. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.

A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors:

Ben Allanson

IR@stagwellglobal.com 

For Press:

Beth Sidhu

PR@stagwellglobal.com 

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s current period reported revenue  as the impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present an amount equal to the entity’s current year net revenue for the same period during which we didn’t own the entity in the prior year as the impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) the diluted weighted average  shares outstanding.  The diluted weighted average shares outstanding is calculated as (a) the diluted weighted average number of common shares outstanding plus (b) the shares of Class C Common Stock as if converted to shares of Class A Common Stock if not yet included because they were anti-dilutive. Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is the percentage of adjusted EBITDA.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “better,” “build,” “consider,” “continue,” “could,” “develop,” “drive,” “enhance,” “estimate,” “expect,” “focus,” “forecast,” “future,” “grow,” “guidance,” “improve,” “intend,” “likely,” “maintain,” “may,” “ongoing,”, “outlook,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “seek,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions, including the effect of changing tariff and other trade policies, inflation and other macroeconomic factors that could affect the Company or its clients;
  • demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
  • inflation and actions taken by central banks to counter inflation;
  • the Company’s ability to attract new clients and retain existing clients;
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to compete in the markets in which it operates;
  • the Company’s ability to achieve its cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests, deferred acquisition consideration and profit interests;
  • the Company’s ability to manage its growth effectively;
  • the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize cost savings, synergies and other related anticipated benefits within the expected time period;
  • the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;
  • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
  • the Company’s use of artificial intelligence, including generative artificial intelligence;
  • adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that recent or future changes in tax laws, potential changes to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
  • adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
  • the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
  • the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
  • the Company’s ability to protect client data from security incidents or cyberattacks;
  • economic disruptions resulting from war and other economic and geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in the Middle East), terrorist activities, natural disasters, public health events and tariff and trade policies;
  • stock price volatility; and
  • foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2024 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2025, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

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Contact:

Maggie Axford
pr@stagwellglobal.com 

 

 

 

 

 

 


The upfronts style event convened marketing influencers, business and publishing leaders in New York for a day of programming spotlighting the power of news advertising and the new media playbook

NEW YORK, Oct. 20, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, hosted the inaugural Future of News NewsFronts in New York on October 16, 2025, welcoming nearly 30 publisher partners alongside brand and media leaders to discuss the productization, monetization, and innovation of news media.

Stagwell CEO and Chairman Mark Penn set the tone for the day by stating, “A thriving free press isn’t a luxury. It’s an infrastructure for informed citizens, functioning democracies, and effective marketing. The opportunities are right in front of us.” 

Panel discussions and keynotes throughout the day offered a deeper look at the challenges and opportunities shaping the next chapter of news media. Craig Brommers, CMO of American Eagle Outfitters, offered a bold perspective on the marketing world, noting: “Marketing needs to take big bets; the industry plays it too safe.”

Additional highlights included a fireside chat between The New York Times’ Michael Barbaro and Stagwell Chief Corporate Affairs Officer Alexis Williams on building enduring news products; a conversation between Dr. Benjamin Chavez Jr., President & CEO of the National Newspaper Publishers Association and Stagwell Vice Chair David Sable; and a panel exploring how AI shapes storytelling, featuring leaders from BBC Studios, Code and Theory, The Independent, New York Stock Exchange, and PRophet.

Content from NewsFronts will also be available for viewing on Stagwell’s YouTube. To learn more about the initiative and explore the research dismantling brand safety myths, visit https://www.stagwellglobal.com/future-of-news/.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Maggie Axford
pr@stagwellglobal.com

Originally Released On

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Contact:

Madison Wick
pr@stagwellglobal.com

 

 

 

 

 

 

 

 



Summit convened prominent journalists and leaders from Business Insider, CNN, South China Morning Post and more

Programming featured results from a new APAC edition of Stagwell’s News Advertising Study, drawing insights from nearly 10,000 respondents in Hong Kong, Japan, Singapore, and Vietnam

SINGAPORE, Oct. 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, proudly expanded its Future of News initiative into APAC last week marked by a summit at the American Chamber of Commerce in Singapore, hosted in partnership with South China Morning Post. At the event, Stagwell unveiled new research conducted by its research consultancy HarrisX, examining public perceptions and the overall health of news advertising in the market.

The survey, fielded among 9,876 adults across Hong Kong, Japan, Singapore and Vietnam, builds on Stagwell’s prior News Advertising studies conducted in Canada, the U.S. and UK. This regional study further reinforces it is safe for brands to advertise adjacent to quality news content agnostic of the topic.

Key Findings Include:

  • 74% of APAC adults are news readers, reading an average of 7.1 articles per day.
  • 21% of APAC adults are ‘news junkies,’ checking the news an average of 7.2 times per day and reading an average of 9.4 news articles per day.
  • APAC adults are more likely to follow news very closely (21%) than they are sports and entertainment (19%).
  • The research reveals no evidence of brand safety concerns across key audience groups, including News Junkies, Gen Z, Millennials, and university-educated adults.
  • Among highly educated respondents, the average purchase intent for brands whose ads were placed next to news articles on global politics and crime was 66%, compared to 64% for sports and 63% for business—differences that are statistically insignificant, meaning it is safe for brands to advertise next to all of these topics.
  • Among parents, purchase intent for brands whose ads were placed next to news articles on crime and entertainment was 77%, respectively, echoing it is safe for brands to advertise in these environments.

“The findings of our APAC study reinforce a consistent narrative: trusted journalism connects brands with engaged audiences and fuels stronger business outcomes, said Mark Penn, Chairman and CEO of Stagwell.

“The role of news in shaping consumer trust and brand safety is as critical in this region as it is globally, and this event gave leaders across industries the chance to engage with fresh insights tailored to our markets,” said Randy Duax, Managing Director of Stagwell APAC.

Alongside the findings, the summit featured panel discussions on Why News Works for Brands and Being a Journalist in APAC Today, featuring thought leaders from news organizations including Business Insider, CNN, South China Morning Post and business leaders from regional and global companies.

Kevin Huang, Chief Operating Officer at South China Morning Post, said, “For today’s marketers, the emphasis should be on a future focused on brand suitability. Brands now have the tools and confidence to choose contexts that align with their values, effectively addressing concerns about low-quality environments. The real opportunity lies in collaborating with trusted journalism to share authentic stories that resonate in the real world.”

To learn more about the Future of News and explore the research, visit: https://www.stagwellglobal.com/future-of-news/ and reach out to futureofnews@stagwellglobal.com with any questions. Content from the summit will also be available for viewing on Stagwell’s YouTube.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com

Contact
Madison Wick
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Ben Allanson
IR@stagwellglobal.com

 

 

 

 

 


NEW YORK, Oct. 8, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chief Financial Officer Ryan Greene will attend the Deutsche Bank Leveraged Finance Conference in Austin, TX, on Tuesday, October 14. Greene and Investor Relations will host 1×1 meetings throughout the day.

Reach out to ir@stagwellglobal.com with questions or to schedule a meeting. 

Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

IR Contact: 
Ben Allanson
IR@stagwellglobal.com 

Originally Released On

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Contact:

Stagwell

pr@stagwellglobal.com

 

 

 

 

 

 


Building on Stagwell’s Future of News initiative, NewsFronts programming will highlight the power of news advertising

NEW YORK, Sept. 30, 2025 /PRNewswire/ — Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, will host the inaugural Future of News NewsFronts on October 16, 2025 in New York. This first-of-its kind upfronts style event is designed to reinvigorate the relationship between news and marketing – bringing together thought leaders to spotlight innovation and opportunity in news media, and secure advertising commitments from brands for the year to come.

At a time when journalism is needed more than ever, the program will feature panel discussions and keynotes offering a deeper look at the challenges and opportunities shaping the next chapter of news media, as well as presentations from leading news organizations about their priorities for the year ahead.

“It’s time for brands to invest in news. Advertising in trusted outlets isn’t just safe, but it’s one of the smartest moves you can make to drive performance and earn consumer trust,” shared Stagwell CEO and Chairman Mark Penn.

Programming will include:

  • A productization track featuring a fireside chat on Creating Enduring News Products with The New York Times’ Michael Barbaro, as well as a panel on Rebooting News Products for the Next Generation.
  • A monetization track featuring a keynote on Building Monetizable Communities with Axios’ Mike Allen, as well as panels on Turning Attention into Impact: Media, Brands, and Revenue, and New Revenue Plays and AI.
  • An innovation track featuring a keynote on New Media with Mo News’ Mosheh Oinounou, as well as a panel on Storytelling in the Age of AI.

“Our NewsFronts will bring together our coalition of partners, renowned journalists, and news junkies to drive conversation around the future of news media,” shared Stagwell’s Chief Corporate Affairs Officer Alexis Williams. “We look forward to a day of thought-provoking programming with a focus on three key pillars shaping the news media landscape: Productization, Monetization and Innovation.”

Reserve your seat at NewsFronts and learn more about Stagwell’s Future of News initiative at https://www.stagwellglobal.com/future-of-news/.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.  

Contact
Stagwell
PR@stagwellglobal.com

Originally Released On

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Contact:

Madison Wick
pr@stagwellglobal.com

 

 

 

 

 

 

 

 


Stagwell (STGW) releases third regional wave of its News Advertising study fielded among nearly 10,000 Canadian adults

Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising

TORONTO, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today released new research in partnership with The Globe and Mail, highlighting a major opportunity for brands to connect with a valuable yet often overlooked audience: Canadian news junkies.

Key Findings Include:

Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising.

  • 22% of Canadians are ‘news junkies,’ checking the news an average of five times per day and reading an average of 8.8 news articles per day.
  • An even larger share, 71%, are news readers, reading an average of 6.5 news articles/stories per day.
  • Canadians are just as likely to follow news as they are sports (22% vs. 21%, respectively).
  • Canadians are more likely to follow news (22%) than they are entertainment (14%).
  • No brand safety issues were detected among key demographic groups for advertisers, including Gen Z, moms, high earners and university-educated adults.
  • Among Gen Z, the average purchase intent for brands whose ads were placed next to news articles on domestic political content was 61%, compared to 59% for sports and 61% for crime—differences that are statistically insignificant.
  • Among high earners, the average purchase intent for brands whose ads were placed next to news articles on global politics was 65%, compared to 69% for business, and 64% for entertainment—differences that are also statistically insignificant.

This latest study, conducted by Stagwell’s research consultancy HarrisX, builds on Stagwell’s Future of News initiative, prior U.S. and U.K News Advertising studies, and research into how CEOs and board directors view news media as a powerful advertising tool.

“As we expand our brand safety research to Canada, the message remains clear: advertisers shouldn’t avoid news—they should embrace it. Trusted news delivers engaged audiences and stronger returns worldwide,” said Mark Penn, Chairman and CEO of Stagwell.

“We’re proud to partner with Stagwell to bring the Future of News initiative to Canada. This research underscores the essential role of news media in upholding a healthy democracy, while also offering brands a trusted environment to build meaningful engagement with Canadians,” shared Andrew Saunders, President and CEO, The Globe and Mail.

Stagwell and The Globe and Mail will explore these findings and more at the Future of News Canada Summit today.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

Methodology

The Future of News Canada Study was conducted among 9,675 adults across Canada from August 22 to August 29, 2025. HarrisX, a Stagwell company and a leading global research consultancy, conducted the quantitative survey-based online interviews. The sampling margin of error is +/-1.0% for the total study sample, +/-2.5% for each news article tested, and +/-4.9% for each variation of study stimulus. The survey data was weighted to a nationally representative sample of Canadian adults across key demographics, including age, gender, region, race/ethnicity, education, and income, to align with Canadian census. HarrisX obtained the survey sample from multiple industry-leading online sample panels. Throughout the data collection process, HarrisX used in-house technology tools to ensure data quality including authenticating survey respondents and preventing multiple survey submissions.

Media Contact
Madison Wick
PR@stagwellglobal.com

Originally Released On

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Madison Wick
pr@stagwellglobal.com

 

 

 

 

 

 

 

 


Event featured publishers discussing the evolving media landscape and opportunities for brands to partner with news media to drive business impact

WASHINGTON, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, convened leaders across media, marketing, and communications for its inaugural Disruptor Media Showcase in Washington, D.C.

Programming highlights included panel discussions on shifting distribution models and decision-making in today’s evolving media landscape, followed by rapid-fire presentations where publishers demonstrated new approaches to storytelling, audience engagement, and monetization.

“From breaking through the noise in a crowded market to leveraging news as a central driver of business results, publishers are redefining how audiences engage with content through product innovation and how brands connect with their readers,” said Alexis Williams, Chief Corporate Affairs Officer at Stagwell. “The showcase highlighted the incredible innovation happening across the news landscape.”

Participating publications – including 2WAY, Mutuals, Upward, Breitbart News, COURIER, Crooked Media, The Argument, The Daily Caller, The Daily Wire, The Free Press, Mo News, NOTUS, Puck, RealClearPolitics, Straight Arrow News, and Urban Legend – shared how they are using technology, culture, and new business models to engage audiences from Gen Z to Washington policymakers.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Madison Wick
pr@stagwellglobal.com

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Stagwell

pr@stagwellglobal.com

 

 

 

 

 

 


Stagwell EVP, Global Chief Marketing Officer Ryan Linder; 72andSunny’s Global Chief Growth Officer Damaune Journey; Kettle’s Chief Executive Officer Lauren Kushner; and Left Field Labs’ Founder and Chief Executive Officer Sarah Mehler named Campaign’s 40 over 40 2025 honorees

NEW YORK, Sept. 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, recognizes four senior executives from across the network who have been named to Campaign’s 40 over 40 2025 list. The list honors executives who have established their careers through noteworthy contributions within the advertising, marketing, communications, media, and technology spaces – from developing groundbreaking creative to transforming client services and beyond.

Stagwell’s four honorees include Stagwell’s EVP, Global Chief Marketing Officer Ryan Linder; 72andSunny’s Global Chief Growth Officer Damaune Journey; Kettle’s Chief Executive Officer Lauren Kushner; and Left Field Labs’ Founder and Chief Executive Officer Sarah Mehler. These distinctions celebrate the bold leadership and creativity that power Stagwell’s global network, spotlighting four trailblazers who are shaping the future of Stagwell and its innovative agencies.

“I am incredibly honored to be named to Campaign’s 40 over 40 list, especially alongside three of my outstanding colleagues from across the Stagwell network Damaune, Lauren, and Sarah,” shared Stagwell’s EVP, Global Chief Marketing Officer, Ryan Linder. “To be part of building the challenger network in an industry that long needed a truly modern alternative, and to do it alongside my intelligent, creative, and hardworking colleagues, has been fulfilling beyond words.”

On September 25, 2025, Campaign will host an event in New York City in celebration of the 2025 awardees. More details on the event and tickets can be found at www.campaignus40over40.com.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

Media Contact

Stagwell

PR@stagwellglobal.com

Originally Released On

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Contact:

Ben Allanson
IR@stagwellglobal.com

 

 

 

 

 


NEW YORK, Aug. 28, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in three upcoming investor conferences in September 2025.  

  • September 3: Citi 2025 Global TMT Conference
    • Stagwell management will host 1×1 meetings.
  • September 4: Benchmark 12th Annual TMT One-on-One Conference
    • Stagwell management will host 1×1 meetings.
  • September 10: Goldman Sachs Communacopia + Technology Conference
    • Stagwell CEO and Chairman Mark Penn will participate in a fireside chat at 4:25pm PT.
    • Stagwell management will also host 1×1 meetings throughout the conference.

Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions. 

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

IR Contact: 
Ben Allanson
IR@stagwellglobal.com