New solution gives sports teams and leagues a single system to ensure content is on-brand, rights-cleared and informed by performance at every step

NEW YORK CITY, NY / ACCESS Newswire / June 22, 2026 / Professional sports organizations have become media companies, but they’re running on infrastructure that was never built for media-company scale. Sponsor renewals, fan engagement, partnership sales and proof of performance all run through the content operation, and the operating infrastructure can’t keep up.

Lou is your brand insights partner built inside HarrisQuest: Building Segments, Rendering Charts, and Surfacing Insights in Real Time Inside the Brand Measurement Platform

NEW YORK CITY, NY / ACCESS Newswire / April 6, 2026 / HarrisQuest, part of Stagwell’s The Marketing Cloud (NASDAQ:STGW) and powered by The Harris Poll, today announced the launch of Lou, an AI analyst built natively inside HarrisQuest, the brand tracking platform within The Marketing Cloud. Designed by researchers for researchers, HarrisQuest enables global brands to track brand and corporate reputation consistently across 24 global markets, and Lou delivers the “why” behind the data in seconds.

“We knew this insights agent was so powerful it had to be named in honor of Lou (our founder, Louis Harris),” says John Gerzema, CEO of The Harris Poll. “Powered by over seventy years of proven research methodology and trusted brand data, Lou delivers expert-grade insights at scale and extends trusted intelligence to every corner of the organization.”

Lou works inside HarrisQuest with full access to the brand’s data and saved analyses. It never needs to be briefed and operates around the clock. Unlike chat-based AI assistants layered onto generic dashboards, Lou executes directly inside the platform: building custom segments, rendering custom reports, applying filters, and surfacing strategic insights in real time. Most analyses are completed in less than 10 seconds. Just speak or type a question to Lou, and it acts.

AI That Acts, Not Just Answers

Lou isn’t an AI analyst that simply summarizes, it will act as an extension of your team running in the background. Lou pulls reports, custom views, and surfaces insights on your brand’s shifts and changes.

“Most AI in this category can summarize what has already happened. Lou is built to work directly in the data,” said Jonathan Gardner, CEO, HarrisQuest. “It builds the cut, renders the view, applies the filters, and helps teams understand what changed, what matters, and where to look first. We didn’t add AI to a dashboard. We put an analyst inside a measurement system.”

Lou’s capabilities include:

1. Custom Audience Segment Building: Customizable configuration by generation, geography, political ideology, income, or any combination, including bulk Designated Market Area (DMA) inputs. No data team required.

2. Voice-enabled Prompts: Users can speak to Lou and watch the data come to life. Ask about “the two weeks after our Super Bowl campaign” or “how does Gen Z feel about our brand today versus six months ago?” Lou pulls the data, builds the views, and surfaces the insight.

3. Funnel and Competitive Diagnosis: Lou does not only show what changed about your brand. It helps teams identify where the funnel is breaking and how the brand compares competitively, pointing to where the issue lies and where to look first.

4. Customized Reports: Live data is pulled from the brand’s actual performance at that moment, each savable to a permanent URL, ready for the next session or the next team member to easily view.

5. Time-over-Time Comparisons in Seconds: No manual date configuration required.

6. Boardroom-ready Outputs: Lou pulls trusted, rigorously grounded data from HarrisQuest, formatted for the C-suite brief or the analyst deep-dive, on demand.

When the data does not support a conclusion, Lou says so. Every output is grounded in the platform’s methodology, metric definitions, formulas, and reasoning rules. No hallucinated calculations. No scraping. No invented causality from cross-sectional data.

“I needed year-over-year Brand Equity across the U.S. and Mexico. That’s normally a team effort. With Lou, I built it myself in minutes,” said a Brand Marketing Manager at a major international sports federation. “It’s not a tool we check in on. It’s an analyst that’s already working.”

A Differentiated Experience: AI Inside the Measurement System

HarrisQuest stores the work teams already do: segments, saved views, historical cuts, and prior analyses, each preserved at a permanent URL. Lou operates inside that accumulated history. A new analyst stepping into the platform on day one has immediate access to an AI working from the team’s saved segments, views, and prior work. No briefing. No setup. No starting over. The longer a team uses HarrisQuest, the richer the platform context Lou can work from.

Brand Intelligence for Every Member of the Team

Lou extends the power of always-on brand intelligence to every brand insights professional, marketer, communications leader, and executive who makes decisions on brand and corporate reputation data. Users no longer need to be data specialists to dig into what is driving brand performance. Lou handles the analysis; they focus on the decision.

Users can now speak to Lou, ask what’s going on with their brand, drill into audience performance with Gen Z, sports fans in Mexico, or any segment that matters, and get insights on what is causing shifts in brand equity or consideration. Lou will surface what you need in time for the next meeting and save what the team worked on for next time.

Visit harrisquest.com to learn more.

About HarrisQuest

HarrisQuest is The Harris Poll’s brand intelligence platform, built by researchers for researchers and available as part of Stagwell’s The Marketing Cloud. It enables global brands to track brand and corporate reputation consistently across 24 markets, measuring equity, awareness, trust, and consideration with the rigor of 70 years of Harris Poll methodology. Lou, its native AI analyst, turns those measurements into analysis teams can generate, save, and revisit within the platform in seconds.

About The Harris Poll

The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell, The Harris Poll delivers research, analytics, and measurement solutions to some of the world’s leading brands.

About The Marketing Cloud

The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact

Alyssa Bourne-Peters, PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795

NEW YORK CITY, NY / ACCESS Newswire / March 16, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today released its 2025 Annual Report highlighting a record year of net new business, exceptional client work, and cutting-edge AI development and adoption. Download the full report here.

Alongside the Annual Report, Stagwell published a showcase of standout AI work from across its agencies and products, highlighting innovative experiences and projects for Amazon Ads, Afterpay, Google, Lenovo, Samsung, Salesforce, Qualcomm, and many more.

“At Stagwell, we’re embedding AI across our business to stay ahead in the AI revolution, and our 2025 report makes it clear that we are a winner in the age of AI,” shared Stagwell Chairman and CEO Mark Penn. “In an industry of behemoths, legacy players distracted by restructuring and mergers, we have stayed focused – doubling down on offering clients our unique blend of leading capabilities, best-in-class talent, and technology.”

2025 Highlights:

• Acceleration in AI-powered tool development for self-service marketers: Stagwell continued to invest in The Marketing Cloud, building AI-enabled tools for self-service marketers, which grew 34% organically in 2025 including more than 41% growth in the fourth quarter. Tools within The Marketing Cloud grew exponentially, including BERA posting 73% net revenue growth in 2025, and UNICEPTA posting 168% organic net revenue growth in the fourth quarter.

• Delivering exceptional work for clients using AI: Agencies within the Stagwell network used AI to create outstanding work for clients across all capabilities.

  • Marketing Services: AI transformed production and personalization, automating complexity, scaling creativity, and driving measurable brand impact without proportional increases in cost.

  • Digital Transformation: AI embedded directly into client workflows, turning data into content, eliminating manual processes, and improving efficiency and digital engagement at scale.

  • Media & Commerce: Agencies adapted performance for an AI-first discovery economy, making brands legible, optimizing conversion with agentic media systems, and scaling cultural impact globally.

  • Comms & Advocacy: AI-powered tools and grassroots initiatives expanded targeted outreach and increased brand visibility across industries.

“Looking ahead, we’re poised to achieve transformative growth in 2026 and strengthen our position as a leader redefining marketing through AI,” added Penn.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, technological leadership and differentiation, future financial performance, future growth and prospects, including the Company’s revenue targets and anticipated benefits of the Company’s strategies, including with respect to artificial intelligence, constitute forward-looking statements. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including but not limited to the risks and uncertainties discussed in Item 1A-Risk Factors and the section entitled “Forward-looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the “SEC”) on March 13th, 2026, and accessible on the SEC’s website at www.sec.gov. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them in light of new information or future events, if any.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at  www.stagwellglobal.com.

IR Contact:
Ben Allanson
IR@stagwellglobal.com

Press Contact:
Maggie Axford
PR@stagwellglobal.com

New media solution enables brands to win discoverability, visibility, positive sentiment, and outcomes across major AI systems

NEW YORK, NY AND LONDON, UK / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the global launch of Stagwell Search+, the industry’s first agentic platform for AI Search experiences. Built by Assembly, Stagwell’s global omnichannel media agency, in partnership with Emberos, the operating system for AI visibility, Stagwell Search+ is a category-defining solution to master the transition from traditional search engines to AI search experiences.

As Large Language Models (LLMs) increasingly mediate how people discover, compare, and choose, Stagwell Search+ helps brands optimize not just for clicks and traffic, but for a new era of search where AI guides decisions and the goal is to be chosen. The solution combines an agentic platform with a differentiated framework that improves a brand’s discoverability, visibility, sentiment, and outcomes in AI Search. Unlike existing industry solutions that treat this as an SEO adjustment, Stagwell Search+ is the first built on the understanding that this is a paid, owned, earned and shared media challenge that demands a system, not simply another stack of isolated channel tactics. Stagwell Search+ unifies four core capabilities for brand performance in AI Search:

• Through continuous measurement and experimentation, Search+ compounds learning and strengthens brand performance over time.

Assembly clients are already adopting Stagwell Search+’s early model and have proven impact in early deployments, including:

• +27% average incremental lift from Search+ system-based activation.

“Stagwell Search+ solves the ‘data-to-execution’ gap that plagues existing tools and delivers best-in-class solutions for clients by enabling them to act on AI search insights in real time with clear results. Building on the launch of The Machine, marketing’s first agentic operating system, this latest development for the media sector continues Stagwell’s momentum as an AI winner,” said Mark Penn, Chairman and CEO of Stagwell.

“The front door of the Internet has changed. LLMs are now how people discover products and make buying decisions. Stagwell gets that-and we’re excited to partner with them to bring Emberos’ AI agents and AI Brand Orchestration infrastructure to their clients so they can win where it matters most,” said Justin Inman, Founder & CEO at Emberos.

This solution comes after a strong year of momentum for Stagwell in AI following the launches of NewVoices.ai, The Machine and Agent Cloud. Assembly also continues to win industry recognition as a global leader in AI-powered performance, including being named Microsoft Advertising Partner of the Year and widely recognized by Google for its AI-first search leadership.

For more information, visit: https://stagwellsearchplus.assemblyglobal.com/

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About Assembly

Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

About Emberos

Emberos is the operating system for AI visibility. The platform enables studios, enterprises, and consumer brands to see how they appear inside major AI systems, monitor visibility shifts in real time, predict demand, and quantify impact across multiple industries. Learn more at https://www.emberos.ai/

Contact
Quinn Werner
PR@stagwellglobal.com

New specialized AI agents from Limbik and Glystn, enhanced model support, and platform improvements accelerate adoption

NEW YORK CITY, NEW YORK / ACCESS Newswire / February 27, 2026 / The Marketing Cloud, a Stagwell company (NASDAQ:STGW), today announced significant expansions to Agent Cloud, its secure AI-driven, unified platform that simplifies access to the world’s leading AI tools and purpose-built marketing assistants. Since its October 2025 launch, Agent Cloud has expanded AI integrations and enterprise controls while driving real impact, growing monthly agent interactions by 30% to more than 25,000 per month, supporting 500+ custom built agents, and increasing daily engagement time by 25%.

Building on Agent Cloud’s debut with leading AI partners including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and creative models NanoBanana and Veo, as well as xAI’s Grok, the latest updates address critical enterprise needs while expanding Agent Cloud’s specialized capabilities through strategic partnerships with leading AI companies Glystn, Limbik, Parallel, and Walt AI, alongside major platform enhancements that improve user experience and administrative control.

Agent Cloud now features newly launched AI integrations designed for advanced marketing intelligence:

• Glystn Social Intelligence – Converts scattered social media signals into clear, actionable insights by analyzing real conversations from TikTok and Instagram, uncovering emerging cultural and consumer trends through semantic searches and identifying the specific creators driving trend spaces

• Glystn Creator Discovery – Enables comprehensive creator search and analysis across TikTok and Instagram through conversational queries, analyzing content, engagement patterns, and authenticity while vetting creators for brand safety considerations and competitor partnerships

• Limbik Resonance Agent – Leverages six years of behavioral data across 6,600+ audience segments in 60+ countries to predict message resonance in real-time, often delivering insights within 10 seconds

• Parallel AI Deep Research Integration – Transforms complex research queries into comprehensive, analyst-grade intelligence reports through automated web exploration and multi-step synthesis with inline citations and confidence metrics, delivering actionable insights on competitors and industry trends within minutes

• Walt AI Database Intelligence Integration – Unlocks client data and marketing databases for instant insights through natural language queries powered by ReasonBase™ semantic layer technology, enabling questions like, “Which campaigns drove the highest ROI last quarter?” with accurate answers and deterministic SQL generation across platforms like Snowflake and BigQuery

Other platform improvements include comprehensive budget management with organization-level caps and role-based spending controls, alongside significant user experience enhancements including universal model switching that allows seamless transitions between Claude, OpenAI, Gemini, and Grok while preserving conversation context, plus universal file support for documents across all models.

“These advancements represent our commitment to continuous innovation based on real user needs,” said Elspeth Rollert, CEO at The Marketing Cloud. “Since launch, we’ve seen tremendous user adoption across the marketing spectrum, especially from agencies who need both specialized AI capabilities and enterprise-grade controls. Agent Cloud continues to be the platform that combines leading AI models with the security and flexibility that modern marketers require to drive outcomes.”

“Agent Cloud has been pivotal in advancing our AI transformation,” said Brent Diggins, Managing Director of Performance+Intelligence at Allison Worldwide. “Its flexible, enterprise-grade platform with robust governance and ethical safeguards has enabled us to accelerate workflows, boost productivity, and meet the evolving needs of our teams and clients worldwide. The ability to build and deploy custom AI assistants makes Agent Cloud a true differentiator.”

Agent Cloud enhancements are available immediately to existing users, with new specialized agents accessible through the platform’s unified interface. To learn more and request a demo, visit www.themarketingcloud.com.

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact:
Alyssa Bourne-Peters
PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795

Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale

NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.

The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.

Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.

Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.

“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”

“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”

The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.

About Spotter
Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.

Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

PR@stagwellglobal.com

Press@spotter.LA

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.

• A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure

• Hands-on mentorship from Stagwell’s senior leaders

Contact
Kara Gelber
PR@stagwellglobal.com

Samardzija to serve in this new role while continuing role of Stagwell’s Chief Data and Platforms Officer

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its media and commerce companies under Slavi Samardzija. Samardzija will continue his role as Stagwell’s Chief Data and Platforms Officer while serving as the network’s first Global Chair, Media and Commerce. This news follows the appointment of Zac Moffat as Global Chair, Communications and Advocacy, as announced last month.

In this new role, Samardzija will oversee the media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview. This group vertical represents last twelve month net revenues of approximately $600m and over 3,500 employees across the world.

“Slavi brings over 25 years of experience in data and technology that will be foundational to our holistic data and platform strategy moving forward,” shared Mark Penn, Chairman and CEO, Stagwell. “As digital transformation and intelligent platforms continue to reshape our industry, Slavi is uniquely positioned to lead this next chapter for us.”

“Clients are looking for partners who can connect data, media, and commerce seamlessly across the entire customer journey. I’m excited to work across our Media and Commerce division to bring greater alignment, unlock the full power of our capabilities, and deliver more impactful, measurable outcomes for clients around the world,” said Slavi Samardzija, Global Chair, Media and Commerce and Chief Data and Platforms Officer of Stagwell.

Samardzija will continue to report to Stagwell Chairman and CEO Mark Penn.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
PR@stagwellglobal.com