Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale

NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.

The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.

Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.

Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.

“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”

“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”

The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.

About Spotter
Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.

Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

PR@stagwellglobal.com

Press@spotter.LA

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.

• A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure

• Hands-on mentorship from Stagwell’s senior leaders

Contact
Kara Gelber
PR@stagwellglobal.com

Samardzija to serve in this new role while continuing role of Stagwell’s Chief Data and Platforms Officer

NEW YORK CITY, NEW YORK / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its media and commerce companies under Slavi Samardzija. Samardzija will continue his role as Stagwell’s Chief Data and Platforms Officer while serving as the network’s first Global Chair, Media and Commerce. This news follows the appointment of Zac Moffat as Global Chair, Communications and Advocacy, as announced last month.

In this new role, Samardzija will oversee the media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview. This group vertical represents last twelve month net revenues of approximately $600m and over 3,500 employees across the world.

“Slavi brings over 25 years of experience in data and technology that will be foundational to our holistic data and platform strategy moving forward,” shared Mark Penn, Chairman and CEO, Stagwell. “As digital transformation and intelligent platforms continue to reshape our industry, Slavi is uniquely positioned to lead this next chapter for us.”

“Clients are looking for partners who can connect data, media, and commerce seamlessly across the entire customer journey. I’m excited to work across our Media and Commerce division to bring greater alignment, unlock the full power of our capabilities, and deliver more impactful, measurable outcomes for clients around the world,” said Slavi Samardzija, Global Chair, Media and Commerce and Chief Data and Platforms Officer of Stagwell.

Samardzija will continue to report to Stagwell Chairman and CEO Mark Penn.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
PR@stagwellglobal.com

AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign

LAS VEGAS, NV / ACCESS Newswire / January 5, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.

Partnership will help marketing and creative teams solve workflow challenges and scale marketing

Gradial and Stagwell to launch a joint go-to-market business partnership leveraging each company’s unique offerings

NEW YORK and SEATTLE, Nov. 25, 2025 /PRNewswire/ — Gradial, a leading agentic AI company, and Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a strategic partnership to help brands move faster and get more value from their technology. By combining Stagwell’s design, global creative and AI expertise with Gradial’s agentic execution engine, the partnership will help brands connect their marketing workflows, remove operational bottlenecks, and deliver personalized experiences across channels quickly and consistently using AI agents.

Together, Gradial and Stagwell will build autonomous systems around agents that enable human-led creativity to keep up with the pace of shifting consumer behaviors. As part of the partnership, Gradial and Stagwell will launch a joint go-to-market initiative and targeted client pilots, creating deployment models that enterprises can adopt and scale across their marketing departments.

“We’re excited to partner with Stagwell to bring the power of Gradial’s agentic marketing platform to one of the world’s most forward-thinking agency networks. Together, we’re combining Stagwell’s scale, design expertise, and strategic leadership with Gradial’s cutting-edge agents to help brands move faster, personalize more effectively, and unlock new levels of creative and operational performance. This partnership represents a major step forward in redefining how modern enterprise marketing teams work,” said Doug Tallmadge, Co-Founder and CEO at Gradial.

“Many marketers’ content supply chain systems are broken with too many steps, too many systems and not enough execution,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is about making marketing easier, faster, and smarter, so marketers can spend less time on tech headaches and more time creating great campaigns.”

Together, Gradial and Stagwell aim to help brands build the next generation of marketing: integrated, automated, and built for speed.

About Gradial
Gradial is the leading Agentic Marketing Platform, built to give brands the operational speed and scale they need to launch and optimize campaigns in real time. Gradial’s AI agents integrate directly into existing tools and workflows to automate marketing operations, from page and email creation and asset tagging to experimentation, QA, and large-scale campaign execution. With Gradial, marketing teams ship faster, personalize at scale, and deliver consistent brand experiences across every channel. Learn more at www.gradial.com  

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:
PR@stagwellglobal.com
PR@gradial.com 

NEW YORK, Nov. 24, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced new details on the privacy protective technology that will power its groundbreaking, industry-first AI and data platform. Through Stagwell’s partnership with Harvard University’s OpenDP, Stagwell and Palantir will implement novel differential privacy technologies to ensure privacy for all customers.

As announced in early November 2025, the new Palantir-Stagwell solution offers Stagwell clients access to a central hub for marketing that enables a wide range of use cases, including agentic-led audience enablement optimization and campaign management. The platform, powered by AI, allows large enterprises to sift through tens of millions of records to identify, segment, and better understand audiences in minutes — helping improve brand performance strategies and maximize overall ROI before launching campaigns.

“We believe privacy must be built into our products and solutions from the start – not something you bolt on later,” said Mark Penn, Chairman and CEO of Stagwell. “That’s why we’ve teamed up with Harvard’s OpenDP to uphold rigorous protection at every step.”

“We are excited to bring OpenDP’s differential privacy technology to Stagwell’s business and customers,” said Gary King, Weatherhead University Professor and co-director of OpenDP at Harvard. “This collaboration will create real value for Stagwell’s product for the future of marketing and should also help improve our privacy-protective methods available to all.”

Harvard University’s OpenDP project provides a rigorously engineered suite of differential privacy technologies — a mathematical framework that adds controlled statistical noise to data, ensuring that individual-level information remains unidentifiable while still enabling accurate aggregate analysis. This is the same foundational technology used by the U.S. Census Bureau and has been validated in high-stakes legal and policy contexts, including by the U.S. Supreme Court. Stagwell and Palantir’s adoption of OpenDP on this partnership underscores both companies’ commitment to transparent, academically validated privacy standards, marking a significant advancement in the responsible and scalable use of sensitive data for individuals and brands.

“During my nearly four decades working at Microsoft and IBM, we recognized privacy was a critical feature that all customers deserve. At Stagwell, it’s no different. We appreciate that privacy done right adds value to customers and allows us to maintain trust with shareholders and employees alike,” shared John Kahan, Chief AI Officer of Stagwell. “Data privacy is core to our DNA.”

The Palantir-Stagwell partnership is already seeing client adoption of its early MVP model in the United States.

About Harvard University’s OpenDP Project
OpenDP is a community effort led by Harvard Professors Gary King and Salil Vadhan to build trustworthy, open-source software tools for statistical analysis of sensitive private data. These tools, which are called OpenDP, offer the rigorous protections of differential privacy for the individuals who may be represented in confidential data and statistically valid methods of analysis for researchers who study the data. See OpenDP.org.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contacts
Stagwell  
PR@stagwellglobal.com 

New partnership centered around building a groundbreaking, industry-first AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information that unlocks unlimited new ROI for corporate marketers

NEW YORK, Nov. 6, 2025 /PRNewswire/ — Palantir Technologies Inc. (NASDAQ: PLTR) and Stagwell (NASDAQ: STGW) today announced a groundbreaking partnership centered around an AI-driven platform for marketers that will bring the full power of data and AI together to increase marketing ROI.

The new solution pairs Palantir’s Foundry with Code and Theory’s orchestration level software and The Marketing Cloud’s proprietary data sources and solutions. This combination creates state-of-the-art tools for large, complex teams to create and implement marketing programs at scale. Stagwell is also using novel differential privacy technology to protect the data. 

The Palantir-Stagwell partnership is already seeing client adoption of its early MVP model in the United States through Stagwell’s leading media company Assembly. Stagwell plans to roll out the offering to the broader network and clients on an opt-in basis in the coming months.

Clients will have access to a central hub for marketing that enables a wide range of use cases, including audience alignment optimization and campaign management. The platform is AI-based to enable large companies to access and append their marketing data to create agents that will then implement complex marketing processes.

The platform allows large enterprises to sift through tens of millions of records to identify, segment, and better understand audiences — helping improve brand performance strategies and maximize overall ROI before launching campaigns. It will be sold as a standalone platform that companies can use to monitor and enhance their marketing efforts. The platform could also be applied to augment supply chain analysis and solve regionalization problems of large networks.

“Palantir’s partnership with Stagwell will make marketing more dynamic,” said Alex Karp, CEO and co-founder of Palantir. “Our software supercharges the speed of metrics collection and revolutionizes data integration capabilities. That unlocks value for both Stagwell and its clients.”

“This is the holy grail of marketing brought to life,” said Mark Penn, Chairman and CEO of Stagwell. “This enables large enterprises to enhance their marketing processes utilizing advanced targeting and AI capabilities so that data can be used and implemented to increase bottom-line results.”

“We expect to drive this into a significant business over the coming years as part of The Marketing Cloud,” Penn added, “generating potentially hundreds of millions of dollars in revenue.”

About Palantir Technologies Inc.
Software that dominates. Additional information is available at https://www.palantir.com.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements may relate to, but are not limited to, Palantir’s expectations regarding the expected benefits of our software platforms and any associated certifications. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Forward-looking statements are based on information available at the time those statements are made and were based on current expectations as well as the beliefs and assumptions of management as of that time with respect to future events. These statements are subject to risks and uncertainties, many of which involve factors or circumstances that are beyond our control. These risks and uncertainties include our ability to meet the unique needs of our customers; the failure of our platforms to satisfy our customers or perform as desired; the frequency or severity of any software and implementation errors; our platforms’ reliability; and our customers’ ability to modify or terminate their contract. Additional information regarding these and other risks and uncertainties is included in the filings we make with the Securities and Exchange Commission from time to time. Except as required by law, we do not undertake any obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise.

Contacts
Stagwell 
PR@stagwellglobal.com 

Palantir Technologies
media@palantir.com