Transforming Creativity

In 2023, a conspiracy about the NFL being scripted went viral throughout the Internet. “The Table Read” from 72andSunny for the NFL plays off this conspiracy, taking viewers behind the scenes, alongside this year’s visionary director Keegan-Michael Key, for the table read of the 104th season. Right away, everyone starts trying to get their own ideas added to the script. The satirical campaign secured wins at top award shows including the ADC Club, Clio Awards, Effie Awards U.S., and The One Show, and 2 Bronze Lions in Entertainment for Sport and Social & Influencer at the Cannes Lions International Festival of Creativity. 

Tapping into the insight that only 4% of corner shops have the resources to equip their stores with the necessary furniture to give customers experiences worth staying longer, Poker, one of the leading beer brands, transformed the PETACO, an essential object for beer distribution in Colombia, into functional furniture that adapts to any space. Buentipo Anchor, a Stagwell global affiliate network partner, won one Silver Lion in Design and four Bronze Lions in Brand Experience & Activation, Design, Direct, and Outdoor for the work.

“Room for Everyone” is a follow-up to Mastercard’s “Where to Settle” campaign, which helped Ukranian refugees in Poland find the best cities to settle in based on personal conditions. The new campaign promotes “WheretoStart”, a data-driven tool that helps Ukranian entrepreneurs find the best location to run their businesses, based on data that shows where the greatest chance of success lies. Assembly’s digital commerce unit, as Mastercard’s technology partner, created the UI/UX, managed development, and supplied analytics for the campaign’s core tool WhereToStart.com. In addition to the Grand Prix, the Mastercard initiative secured 2 Gold Lions in the Direct category and Creative Strategy, a Silver Lion in the Creative B2B category, Bronze in Creative Effectiveness and over a dozen other shortlists at the Cannes Lions International Festival of Creativity

Spanish luxury goods maker Loewe and Japanese ceramicist studio Suna Fujita teamed up to create an exclusive collection of bags, sweaters, and accessories inspired by Suna Fujita’s ceramic creations. The campaign “The Tale of Loewe x Suna Funjita,” designed in partnership with Assembly, showcased the collection’s creativity and craftsmanship through unique packaging, a pop-up holiday storybook, special 3D animations, and a stop-motion film crafted by hand from needle-felted wool. The campaign secured the Grand Prix in the first-ever Luxury & Lifestyle category at the Cannes Lions International Festival of Creativity.