Putting Research-Grade Consumer Insights in Every Marketer's Hand

⸻with QuestDIY

Problem

Marketing and insights teams are constantly fielding research requests they don’t have the time, budget, or bandwidth to answer properly. Traditional consumer research is slow, expensive, and dependent on specialists — meaning that by the time results come back, the campaign brief has moved on, the product decision has already been made, or the cultural moment has passed. Teams end up either skipping the research entirely and making gut-based decisions, or waiting weeks for answers that should have taken hours. The result is an organization where data is supposed to drive decisions but rarely arrives in time to actually do so.

Solution

QuestDIY is an AI-powered self-service research platform built in conjunction with The Harris Poll — combining the speed of DIY survey tools with the methodological rigor that professional researchers demand. An AI-powered survey builder generates research-grade questions in minutes, with built-in logic, phrasing guidance, and bias reduction so that anyone on the team can launch a study without needing a research background. A customizable Research Constitution lets insight teams define their own standards and guardrails, ensuring every survey across the organization stays aligned with professional best practices. With access to high-quality respondents across more than 100 countries and built-in translation support, teams can gather global perspectives without manual recruiting or added timelines. And when teams need extra support, QuestDIY Insight Services acts as an extension of the team — offering research consulting, survey building, and reporting on demand.

Outcome

Teams that once waited weeks for answers now get them the same day. Before, research was a bottleneck that slowed campaigns, product launches, and strategic decisions — now it’s a competitive advantage. Marketers test creative and messaging before spending a dollar on media. Product teams validate concepts before committing to development. Insights teams handle more requests without adding headcount, shifting from order-takers to strategic partners who shape decisions upstream. And because the platform is backed by the Harris Poll’s methodology, the insights that come back are ones teams can actually put in front of leadership — with confidence.