ANNUAL REPORT » AI PLATFORMS & PRODUCTS » TMC » LEADERS

Problem

SodaStream aimed to launch ensō™, a premium sparkling water maker by Naoto Fukasawa, as a refined design object rather than a typical appliance. The brand needed a sophisticated, culturally relevant launch that generated global buzz and engaged design-conscious audiences. The challenge was this had to be done on a limited budget—without the costly sets, photography, and media typical of luxury product launches—while maintaining its premium aesthetic and standing out from the mass market. 

Solution

LEADERS built an interactive digital gallery that transformed the launch into a participatory art experience. Instead of static ads, they created a platform where users could generate their own visual interpretations of the ensō™ machine. Using a generative AI API with a customized prompt framework, they ensured the product’s design remained “pixel-perfect” and unchanged while the AI allowed users to instantly reimagine the surrounding environment, lighting, and artistic textures. This allowed influencers and fans to create hundreds of high-quality, on-brand assets without the need for a single physical photo shoot or manual design work. 

Outcome

The AI-driven strategy allowed SodaStream to punch far above its weight class, delivering a high-scale launch with massive efficiency. The platform generated nearly 90,000 sessions and over 43,000 content interactions, resulting in an 18.6% engagement rate that far exceeded category benchmarks. Beyond the numbers, the campaign produced over 1,000 user-generated art pieces and drove 252,000 verified views through influencer amplification, earning an estimated $120,600 in media value. By replacing costly physical production with a scalable AI engine, SodaStream successfully turned a product launch into a living, evolving exhibition.