For meta or worse | nrg

The metaverse, NFTs and Web3 have dominated conversation over the last year, moving from niche idea within futurist circles to a central part of the global discourse about the future of technology. NRG’s new study, For Meta or For Worse: The Promise and Perils of the Metaverse, sets out to examine the way that the metaverse will reshape the worlds of work, education, and entertainment—and the profound impact it will have on our lives and our relationships.  

Expedia | Anomaly

Anomaly helped elevate Expedia in the crowded field of Super Bowl advertisers with a campaign that offered viewers the chance to “travel the ads” that aired during the game. This effectively turned every brand marketing push at the Big Game – owned or otherwise – into an opportunity for Expedia to connect and engage with viewers. The social-first effort earned top accolades from Twitter as the year’s “most creative play” and garnered 7.14B impressions and 180X more reach than any other travel brand in the game. 

Polestar | YML + F&B

Polestar is driven by the principle of no compromises, and the Polestar 2 vehicle is one product statement resulting from this philosophy — as thoughtful as it is beautiful, from the design of its surface details to the sustainable technology that lives under the hood. In the digital sphere, YML tackled website development, CMS management and deployment on a server-less infrastructure, resulting in a user experience with as much attention to detail as the car itself. At Super Bowl 2022, Forsman & Bodenfors reinforced the no-compromises philosophy with an ad that challenged both the context of Super Bowl ads and the auto industry, becoming the top-performing campaign in 21 U.S. states and performing 23x better than the median Super Bowl LVI spot.

Amazon Ads | Code and Theory

Code and Theory worked with Amazon Ads’ first-ever global, 360° campaign, entitled “Your brand. Their world.” The work spanned digital video, out-of-home, audio, social, and display to further establish Amazon Ads as a powerful new player in the advertising solution space.  

MilkPep | Gale

In 2021, MilkPEP, which serves America’s milk processors, selected GALE as its new lead marketing agency, with an ambitious goal: reposition milk, which packs more nutrients than sports drinks, as a performance beverage. Through an integrated marketing campaign that featured some of the most beloved athletes today, GALE reached tweens, teens, and parents, helping to shift sentiment around milk and drive volume increases in the process. 

CUE Health | Doner

CUE became the first FDA-authorized molecular COVID-19 at-home test, providing PCR-level reliability in a self-administered, 20-minute test. After creating a targeted campaign in airports, online and with the NBA, Doner went big: Super Bowl LVI. With the voice of Gal Gadot as the Cue device, Doner created a commercial Ad Age rated four stars, and Cue became the second-most-searched brand of the night. 

tinder | 72andSunny

With the goal of drawing as many users together as possible, Tinder engaged 72andSunny to develop a campaign that would drive engagement on the app. The team developed “Swipe Night,” a first-person apocalyptic adventure where Tinder members decide what happens next. Users’ choices dictate more than just the story; they impact who they match with and serve as icebreakers to start more meaningful conversations. By inviting members to match through entertainment, Swipe Night got the Tinder community on the app, all at once, swiping together.  

Hertz | Sloane + GALE + KWT + TEAM 

When global car rental giant Hertz was looking to evolve its business, Sloane & Co., KWT Global, TEAM Enterprises, and GALE met the call, working collaboratively across a range of communications and marketing initiatives. The agencies supported several market-moving announcements of Hertz’s investments into the future of electric vehicles, including plans to order fleets of EVs from Tesla and Polestar. 

Wells Enterprises |

Wolfgang + Observatory + GALE + Allison+Partners  

Stagwell’s agencies came together to deliver integrated services for Wells Enterprises, the largest privately held, family-owned ice cream manufacturer in the United States. Wolfgang, Observatory, GALE and Allison+Partners collaborated to reposition and drive awareness of new offerings across Wells’ Halo Top and Blue Bunny brands. 

ARound

Augmented reality has stagnated in its individual applications. Understanding that shared AR experiences will be the catalyst for mass consumer adoption of the technology, Stagwell has launched “ARound,” the latest product in the Stagwell Marketing Cloud. ARound helps brands create, manage, and scale augmented reality experiences for live events and retail, with particularly strong application for sporting events.