ANNUAL REPORT » MARKETING SERVICES » DONER

Problem

Managing marketing for five distinct casino properties means balancing different audiences, local laws, and constant promotional updates. As the pace of these demands accelerated, traditional agency workflows couldn’t keep up. Rush Street Gaming needed a way to deliver high-volume, localized marketing without losing the creative quality or strategic edge that drives guest loyalty.

Solution

Doner designed and deployed an AI-enabled production and decisioning system that acts as a central “intelligence layer.” This system interprets every request against brand standards, historical performance, and local regulations. It then dynamically triggers the right workflow for strategy, design, and execution teams. By providing informed starting points for every project, the AI allows human creators to focus on high-level judgment while the system handles the heavy lifting of operational alignment and production scaling.

Outcome

This new model transformed the agency relationship from a traditional production line into a high-speed, intelligent ecosystem. By blending creative intelligence with operational rigor, Rush Street Gaming is now able to scale its marketing efforts with unprecedented speed and precision.