A DIFFERENT KIND
of CANNES:
SPORT BEACH 2023
June 19 – 22, 2023
At the Cannes Lions International Festival of Creativity
About Cannes
Every June, Cannes’ beaches fill with 15,000 of the world’s most influential brands and marketing executives. The week honors culture-moving creativity and sets the stage for the year to come.
About Sport Beach
We will create a magnetic experience that is the talk of Cannes by tapping into the cultural zeitgeist of sport, fandom and its massive global market. Sport Beach will make a splash with the world’s top brands, platforms and creative talent.
Why Sport? Sport is a driving force in entertainment, culture, business, technology and so much more.
We are all fans – and fandom is the future.
WHAT HAPPENS ON SPORT BEACH
Play
Actual sport competitions, for all levels of athlete and fan, across a variety of game
Inspiration
Live sessions with athletes, marketers, creatives and leagues
Innovation
Celebrations of how technology can change and advance sport
Conversation
Video and audio content created from the beach – syndicated globally
We will bring together the world’s most inspirational creatives, brands, marketers, athletes, coaches and leagues to PLAY SPORT, discuss the FUTURE OF FANDOM, and celebrate how SPORT SHAPES GLOBAL CULTURE.
SPORT BEACH THEMES
Global
How do you build a global fan base?
Diversity
Who is the Next Fan?
Creativity
Who Creates for Fans?
Technology
How is Technology Changing Sport?
Fandom
What can Sport teach us about Brand Fandom?
Created in Partnership With
Questions?