A DIFFERENT KIND
of CANNES:
SPORT BEACH 2023

June 19 – 22, 2023
At the ​Cannes Lions International Festival of Creativity

About Cannes

Every June, Cannes’ beaches fill with 15,000 ​of the world’s most influential brands and marketing executives. The week honors culture-moving creativity and sets the stage for the year to come.

About Sport Beach

We will create a magnetic experience that is the talk ​of Cannes by tapping into the ​cultural zeitgeist of sport, fandom and its massive global market.​ Sport Beach will make a splash with the world’s top brands, platforms and creative talent. 

 

Why Sport? Sport is a driving force in entertainment, culture, business, technology and so much more.

We are all fans – and fandom is the future.

WHAT HAPPENS ON SPORT BEACH​

Play

Actual sport competitions, for all levels of athlete and fan, across a variety of game

Inspiration

Live sessions with athletes, marketers, creatives and leagues

Innovation

Celebrations of how technology can change and advance sport

Conversation

Video and audio content created from the beach – syndicated globally

We will bring together the world’s most inspirational creatives, brands, marketers, athletes, coaches and leagues to PLAY SPORT, discuss the FUTURE OF FANDOM, and celebrate how SPORT SHAPES GLOBAL CULTURE.

SPORT BEACH THEMES​

Global

How do you build a global fan base?

Diversity

Who is the Next Fan?

Creativity

Who Creates for Fans? 

Technology

How is Technology Changing Sport?

Community

How Can Sport Bring Us Together?

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Questions?

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