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U.S. Press:
Sarah Arvizo
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The newly augmented Quebec offering will operate as LuxineVeritas

MONTREAL and TORONTO, May 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Montreal-based Luxine Relations Publiques, a full-service PR and Influencer Marketing agency.  Luxine joins Veritas Communications (Veritas) as the next step in its ambitious growth strategy to focus on local markets across Canada. Caroline Dubé, Luxine’s industry-leading founder, has been appointed Senior Vice President & Head of LuxineVeritas, and joins the Veritas Executive Leadership Team.

Launched 12 years ago, Luxine is a corporate and consumer boutique PR agency in Montreal with A-List clients and the strategic and creative heft of larger, national agencies.  Veritas first opened its Montreal office a decade ago, however the opportunities in Quebec have far surpassed the size of the existing footprint. Clients and brands have recognized the need for made-in-Quebec strategies for Quebec-based audiences and the acquisition of Luxine will bolster the agency’s ability to meet that demand.

“PR and influencer marketing capabilities, including our self-service tools like PRophet in the Stagwell Marketing Cloud, have been essential to our success in the Canadian market to date,” said Mark Penn, chairman and CEO of Stagwell. “Montreal is an important geography because of its deep technology roots and leading-edge creative talent, so we didn’t hesitate when Webster brought Luxine forward as an acquisition.” 

“Luxine and Dubé bring Stagwell unparalleled market insight and a singular ability to break through and influence outcomes. Quebec consumers are loyal and vocal and the market demands authentically local leaders that live and breathe Quebec,” says Krista Webster, CEO of Veritas, and Meat & Produce. “Dubé will be a key voice at the executive leadership table for the agency overall, not just Quebec.”

In addition to Dubé, her talented team of seasoned PR, influencer and social practitioners have joined the existing Veritas team in Montreal and are already making an enormous impact for national clients. The Veritas Montreal team has moved into Luxine’s premium office space, and the agency will operate under the banner LuxineVeritas, recognizing Luxine’s roots in Quebec and history of excellence in the market.

“I was drawn to Veritas because of Webster’s commitment to ensuring Quebec plays an equal voice in how the agency grows and serves clients. Nurturing Quebec-based clients and delivering our personalized approach to media will continue to be a priority as we enter this next chapter,” said Dubé.

About Veritas Communications

Veritas Communications is the most creatively awarded Canadian PR agency globally. Veritas Communications and LuxineVeritas walk the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference across sectors and industries. With offices in Toronto and Montreal and satellite partners across the country, Veritas was the first to Canada with integrated social and influencer offerings.  We continue to break new ground by combining advanced technology with the latest in modern marketing, media trends, and sector expertise to help brands reach their goals.

About Stagwell Inc.

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Contacts:

Canadian Press:
Nina Kalos
kalos@veritasinc.com

U.S. Press:
Sarah Arvizo
pr@stagwellglobal.com

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“Stories from the Field” newsmaker panel to feature Hannah Beckler (Business Insider), Jason Conti (Dow Jones), Jason Rezaian (The Washington Post) and Megan Twohey (The New York Times)

“Why News Works for Brands” panel to include Tara Carraro (U.S. Steel), Will Doherty (The Trade Desk), Dan Gardner (Code and Theory), Shenan Reed (General Motors) and Lou Paskalis (Ad Fontes Media)

NEW YORK, April 30, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its inaugural Future of News summit on May 15, 2024 which will be held at Stagwell’s global headquarters at One World Trade Center in New York.

During the event, Stagwell will unveil groundbreaking research, conducted by HarrisX, debunking misconceptions about brand safety in news contexts, and challenge advertisers to reassess investment in news publishers – an essential step in ensuring a thriving future for the news industry.

This summit also marks an occasion to formally debut Stagwell’s new partnership council of U.S. publishers, media buying platforms and social platforms, including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post. Together, the council will launch a transformative platform to challenge the advertising industry to reinvest in news.

“The Future of News Summit will reframe the conversation by debuting research that illustrates the power of news audiences to drive business and debunks common brand safety myths,” said Stagwell Chairman and CEO Mark Penn. “According to our prior research, 90% of voters think the country should have freedom of the press, and yet news monetization is increasingly under attack. Live at the summit we’ll bring both brand and publisher partners together to discuss ways to navigate this climate and maintain consumer trust.”

Penn will kickoff the program and reveal key findings from the research, followed by two panel discussions featuring journalists and brand leaders who see news as the foundation of a thriving democracy and a critical vehicle for marketing ROI.

Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring: 

  • Hannah Beckler, Business Insider: Beckler is the Senior Editor, Investigations at Business Insider. Most recently, she reported on the eight US state prison systems that deploy patrol dogs to attack and terrorize incarcerated people, for which she received a National Magazine Award.
  • Jason Conti, Dow Jones: Conti is the EVP and General Counsel at Dow Jones, publisher of The Wall Street Journal. As general counsel, he oversees the company’s legal department. Conti also leads the company’s legal efforts to secure the release of WSJ reporter Evan Gershkovich, who has been wrongfully detained in Russia for over a year.
  • Jason Rezaian, The Washington Post: Rezaian is a writer for Global Opinions. He served as The Post’s correspondent in Tehran from 2012 to 2016. He spent 544 days unjustly imprisoned by Iranian authorities until his release in January 2016. He is a CNN contributor.
  • Megan Twohey, The New York Times: Twohey is an investigative reporter at The New York Times whose work has prompted changes to the law, criminal convictions and cultural shifts. Twohey is most known for being one of the journalists who broke the story of Hollywood producer Harvey Weinstein’s long pattern of sexual harassment and abuse, which helped ignite the #MeToo movement and shared in the Pulitzer Prize for Public Service.
  • Moderated by Ray Day, Stagwell Vice Chair

Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:

  • Tara Carraro, U.S. Steel: Tara Carraro serves as Senior Vice President and Chief Communications Officer for U. S. Steel where she is responsible for reputation management and communications strategies designed to help deliver on its Best for All® strategy. She also has executive responsibility for Community Relations and non-governmental Stakeholder Engagement.
  • Will Doherty, The Trade Desk: Doherty is the Vice President of Inventory Development at The Trade Desk where he oversees strategic partnerships with publishers which includes legacy media, television networks as well as new and emerging channels. Doherty has been responsible for launching products including OpenPath and championing Unified ID 2.0 amongst the publisher side of digital media.
  • Dan Gardner, Code and Theory: Gardner is co-founder of the technology-first creative agency Code and Theory and ON_Discourse, a new membership media company focused on the business of technology, prioritizing expert-driven discourse to drive perspectives.
  • Shenan Reed, General Motors: Reed is the Global Chief Media Officer at General Motors. She comes to the automaker following three-and-a-half years as SVP, Head of Media at L’Oréal USA and 20+ years of media agency experience.
  • Moderated by Lou Paskalis, Ad Fontes Chief Strategy Officer

Interested parties can request a copy of the research here. For additional questions, please contact hello@stagwellglobal.com

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

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Media Contact:
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pr@stagwellglobal.com 







NEW YORKApril 29, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) released its 2023 Annual Report, highlighting investments in artificial intelligence, immersive experiences for brands, strategic acquisitions, and an expanding global footprint that drove company visibility and market share. Download the full report here.

“Despite a challenging year for marketing services and digital transformation – accentuated by our client mix – Stagwell grew share with some of our largest customers in 2023, took efficient steps in managing our costs and invested in digital innovation to position itself for the future of marketing,” noted Chairman and CEO Mark Penn. “We are well-poised to deliver another year of path-breaking work for clients; and we believe a mix of 2024 tailwinds and new centralized initiatives will return us to industry-leading organic growth and margins, while keeping us at the forefront of change.”

2023 Highlights:
Penn’s annual shareholder letter discusses Stagwell’s 2023 performance driven by:

  • Investment in digital innovation: Underscored by growth in its Stagwell Marketing Cloud Group, a proprietary suite of data-driven SaaS products, which experienced 31% net revenue growth in 2023; partnerships with Google Cloud and Oracle to develop marketing-focused AI solutions; continuing product development in AI and other emerging technologies across agencies; and acquisitions of digital leaders.
  • Record new business pipeline driven by integrated efforts: Stagwell experienced record net new business in excess of $270 million with several multi-agency accounts; grew its Risk & Reputation Unit, a coalition of bi-partisan, financial communications and research agencies advising corporations on polarization; and successfully launched SPORT BEACH, supported by more than 20 Stagwell agencies.
  • Global growth: International net revenue increased by 13% year-over-year in FY23, led by EMEA, as Stagwell continued to expand its regional footprint with new hubs in São Paulo and London, and a growing network of affiliate partnerships in the Philippines, Vietnam, and Brazil.
  • Strategic acquisitions: Stagwell acquired four companies in 2023 to broaden its digital capabilities and extend its global footprint: In the Company of Huskies (now Forsman & Bodenfors Dublin), Tinsel Experiential Design, Left Field Labs, and Movers+Shakers.

Frontiers: Stagwell Spotlights AI & Immersive Capabilities Across Agencies
In tandem with its Annual Report, Stagwell released a showcase of impactful technology work from its agencies and products Code and Theory, Left Field Labs, GALE, Colle McVoy, and ARound in AI and immersive experiences for brands, including award-winning client projects for Google, Tipico, La-Z-Boy, Bomb Pop and Cleveland Cavaliers.

“We believe we are evolving into the marketing frontiers company – the partner of choice for global businesses seeking to transform digital consumer experiences to fuel better business outcomes,” said Penn.

The case studies – along with a look at internal applications of AI across Stagwell’s firms – can be viewed here.

About Stagwell 
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Forward-Looking Statements
This press release contains estimates, projections, objectives, expected results and other “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, future financial performance and future prospects (including the Company’s anticipated return to growth), business and industry trends, anticipated benefits of the Company’s strategies, including with respect to artificial intelligence, potential and completed acquisitions and the anticipated benefits thereof, constitute forward-looking statements. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including but not limited to the risks and uncertainties discussed in Item 1A–Risk Factors and the section entitled “Forward-looking Statements” of the Company’s Annual Report on Form 10-K for the year ended December 31, 2023. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them in light of new information or future events, if any.

IR Contact
Ben Allanson
ir@stagwellglobal.com 

Media Contact:
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pr@stagwellglobal.com 

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58% OF VOTERS BELIEVE THE U.S. LACKS LEADERSHIP TO HANDLE WORLD AFFAIRS BUT MOST WANT FOCUS ON DOMESTIC ISSUES

ISRAEL SUPPORT REMAINS UNCHANGED WHILE UNIVERSITIES UNDER CLOUD

NEW YORK and CAMBRIDGE, Mass., April 29, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the April Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s overall approval rating is steady at 44%, while Donald Trump leads the horse race by 4 points. The poll also covers public opinion on foreign policy and the Israel-Hamas war. Download key results here

“American voters are fundamentally utilitarian,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Despite legal and age issues, voters care most about how well Biden and Trump performed as president and on that measure, right now they favor Trump.”

ELECTION FUNDAMENTALS SEE LITTLE CHANGE BUT TRUMP LEAD WIDENS

  • Immigration and inflation continue to be voters’ top concerns, tied at 35% each this month.
  • 55% of voters believe Trump has committed crimes for which he should be convicted, but 55% say separately that they approve of the job he did as president.
  • 44% job approval for Biden shows 11-point deficit in job approval compared to Trump at 55%.

AMERICANS PREFER FOCUS ON DOMESTIC RATHER THAN FOREIGN AFFAIRS

  • 59% of voters say this is a time in world affairs that enables the U.S. to focus primarily on domestic issues, rather than spend more on military and foreign affairs (Democrats: 58%; Republicans: 57%; Independents: 63%).
  • 58% say the U.S. does not have the leadership necessary to handle world affairs now.
  • 56% support sending $26 billion in aid to Israel; 49% support sending $8 billion in aid to the Indo-Pacific, including Taiwan; and 48% support sending $61 billion in aid to Ukraine.

GENERATIONAL SCHISM ON ISRAEL REMAINS SALIENT DESPITE GENERAL SUPPORT UNCHANGED

  • 80% of voters say they support Israel over Hamas (ages 18-24 57% to 43%)
  • 71% say the crisis in Gaza has been created by Hamas, not Israel.
  • 78% say Hamas should be removed from running Gaza.
  • 72% of voters believe Israel should move forward with an operation in Rafah in order to finish the war against Hamas, while doing its best to avoid civilian casualties (ages 18-24: 57%; ages 65+: 84%).
  • 68% oppose a ceasefire unless it means Hamas would be allowed to continue holding hostages and running Gaza (ages 18-24: 66% still support). 70% support a “permanent ceasefire” but that support is contingent on hostage release and end of Hamas rule.
  • In the context of the recent Iran attacks against Israel, 80% believe Iran must be stopped from having nuclear weapons (ages 18-24: 43%; ages 65+: 96%).

M0ST AMERICANS DISAPPROVE OF UNIVERSITIES AMID CAMPUS PROTESTS

  • 80% of voters believe students and professors who call for violence towards Jews should be suspended (ages 18-24: 59%; ages 65+: 92%).
  • 64% believe the leaders of private higher education institutions are not doing enough to prevent antisemitism (ages 18-24: 37%; ages 65+: 80%).
  • 64% believe there is a problem with what institutions of higher learning are teaching students today (ages 18-24: 47%; ages 65+: 74%).

The April Harvard CAPS / Harris poll survey was conducted online within the United States on April 24-25, 2024, among 1,961 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies 
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com 

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ABOUT GALE

GALE is a Business Agency. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City, and Bengaluru. GALE has received top industry awards including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Fastest Growing Agency, the Grand Effie and Adweek’s Breakthrough Media Agency of the Year. 

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here

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Bomb Pop is the most popular ice pop that nobody can remember. GALE’s mission was simple: get tweens to remember the brand’s name. The team brought the favorite summertime snack into the virtual world of Restaurant Tycoon 2 in Roblox, where Roblox restaurant owners could serve eight virtual Bomb Pop flavors to their customers. Gamers served 48.5 million Bomb Pops — making it the #1 selling food item in Roblox history. 

Our Approach to Transformation

Introducing the Bomb Pop Update in Restaurant Tycoon 2. For two weeks, Roblox restaurant owners could serve virtual bomb pops to their hungry customers and earn limited edition gear to upgrade their restaurants – turning Restaurant Tycoon into a red, white, and blue bonanza, and making restaurant owners within the platform our very own virtual brand ambassadors, interior designers, and architects. In the process, using our limited-edition items, players completely transformed the restaurants into gaming lounges, family style buffets, and even high-end beach clubs with an average of 28 minutes engaged across the experience.  

Our Impact

Time spent was 133% beyond Roblox branded experience benchmarks. We also had over 500,000 unique users enlist as virtual bomb pop distributors who sold over 48.5 million bomb pops, making it the most sold food item in Roblox ever. Even more significantly, sales in the real world were also up with an immediate 28.6% increase. We proved that the virtual world can spur epic real world business results.

Wondering where to begin with immersive experience implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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ABOUT COLLE MCVOY

Colle McVoy (CM) is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. We believe this time of rapid change is filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure-test best practices and create new brand futures. As a Certified B Corporation, we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet.

Frontiers in Focus

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We’re sure you’ve heard about JOMO (the joy of missing out). Here’s the reality: It’s one thing to miss out, it’s an entirely different thing to find the joy in it. 

To reinforce La-Z-Boy’s new platform, Long Live the Lazy, Colle McVoy’s creative technology team designed and fabricated “The Decliner,” a first-of-its-kind recliner allowing owners to AI-generate a cancellation excuse via SMS simply by pulling the handle. 36,000+ people signed up for a chance to win their own Decliner just in time for National Lazy Day as part of the earned creative brand act. 

Our Approach to Transformation

For a chance to put their feet up with AI assistance and La-Z-Boy style, people were asked to submit the most creative excuses they’ve ever used to protect their JOMO. And, influencers created content to amplify attention to the contest. The innovation was a technological hack—with 225 lines of code directing the AI server and 344 lines for each fabricated chair. An indicator of sorts had to be fashioned to let people know requests were processing, which took the form of an LED-lined puck at the handle base. The tech choices needed to be as reliable as the chairs themselves and couldn’t disrupt La-Z-Boy’s comfort and durability standards.

Our Impact

Colle McVoy drove 1.1B media impressions across 317 placements in the likes of USA Today, Better Homes & Gardens, Architectural Digest and more. People definitely put their feet up, juicing La-Z-Boy’s website traffic by 200% and increasing brand sales by 50% during the first weekend of the campaign.

The La-Z-Boy Decliner has gone on to win several awards, including Best in Technology at the 2023 PRWeek Awards and Best in Research & Consumer Insights in MediaPost’s Planning & Buying Awards. Nearly 13,000 cancellations have been sent by Decliner owners, giddy with AI-assisted JOMO. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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ABOUT CODE AND THEORY

Code and Theory is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI.

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Tipico engaged Code and Theory to lead Bet Like You’re From Ohio, an integrated campaign to capitalize on the moment sports betting would be legalized in Ohio and bring Tipico to market. The agency utilized ChatGPT for persona development and leveraged real-time data to inspire everything it did, including creating hyperlocal messaging that helped Tipico meet 57% of its annual registration target in one month. 

Our Approach to Transformation

To earn the trust of Ohioans, Code and Theory first had to understand Ohio. What became clear fast was that Ohio has a chip on its shoulder. On a good day, Ohio is viewed by the rest of the country as average; on a bad day, as a flyover state that’s the butt of the joke. And as a sporting mecca, the sports industry just views it as a “market.” So when sportsbooks descended on the state with a universal attempt to sanitize sports betting, making it feel like it’s “for everyone,” Code and Theory ensured Tipico took a different approach. 

Faced with an extremely tight turnaround, Code and Theory tapped into AI using ChatGPT for persona development. A process that would often take weeks took their agency less than 48 hours. They created three living AI personas — Jay “The VIP Bettor,” Eric “The Ambitious Amateur,” and Josh “The Social Bettor.” These synthetic humans answered the agency’ questions, and the team leveraged this real-time data to better inform everything it did. 

The AI personas continued to mature thanks to app and website data. The outputs proved so effective in producing what Code and Theory calls “4th party data” (1st and 3rd party data + AI = 4th party data) that the agency has implemented this system for all of its work ever since. 

Our Impact

Code and Theory’s work drove 40,000+ registrations in one month (accounting for 57% of the annual 2023 target registrations goal) and 32% share of voice in Ohio for Tipico. The work has been well received, picking up awards for Best in Digital Industries – AI at the Drum Awards and a Gold in Marketing at W3. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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Meta to Showcase Meta Quest and Ray-Ban Meta; Diageo Returns with the Official Sport Beach Cocktail – the “Don Julio Paloma”; and More Partners Sign on to Deliver Premier Brand Experiences at Sport Beach

NEW YORK and CANNES, France, April 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today a new roster of athletes and brand partners confirmed to activate at Sport Beach 2024 (June 17-20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions).

Quarterback for the Cincinnati Bengals Joe Burrow; former Brazilian soccer player Roberto Carlos; Cleveland Browns defensive end Myles Garrett; professional climber Alex Honnold; former NFL wide receiver Chad “OchoCinco’ Johnson; American snowboarder and 2-time Olympic Gold Medalist Chloe Kim; tennis coach Patrick Mouratoglou; former American football player and sports television personality Shannon Sharpe; 7-time World Champion skier, philanthropist, and businesswoman Mikaela Shiffrin; and American college basketball player JuJu Watkins will participate in featured programming and appearances. 

“Now more than ever, athletes are pushing the boundaries of what’s possible in sport – and the smartest brands are there to meet them,” said Chief Brand and Communications Officer Beth Sidhu. “We look forward to bringing our athletes and brand partners together in year two of Sport Beach, where they’ll once again redefine what it means to build meaningful connections that drive business, fandom, and culture.”

Athletes

  • Joe Burrow (football) – A star quarterback for the Cincinnati Bengals, Joe has solidified himself as one of the NFL’s best. Following a successful career at LSU, which included a 2019 National Championship, Joe was awarded the prestigious Heisman Trophy. Entering the NFL as the #1 overall pick in the 2020 Draft, Joe has gone on to set numerous franchise records in his first four seasons with the Bengals, and helped lead the team to an appearance in the 2022 Super Bowl. He was also named the NFL’s Comeback Player of the Year that season.  Off the field, Joe is passionate about giving back to the communities that have fostered his growth, and launched The Joe Burrow Foundation, which focuses on addressing the issues of food insecurity and childhood mental health.
  • Roberto Carlos (soccer) – Widely regarded as the greatest left-back of all time, Roberto Carlos, across the course of his 25 year career, recorded 3 Champions League and 4 La Liga triumphs alongside the greatest prize in football; the World Cup for his national side, Brasil. After a successful spell with Brazilian side Palmeiras, Roberto left for Europe where he played in Spain, Turkey and Russia.
  • Myles Garrett (football) – Myles is an American football defensive end for the Cleveland Browns and the reigning NFL Defensive Player of the Year. He played college football at Texas A&M, where he received unanimous All-American honors in 2016, and was selected first overall by the Browns in the 2017 NFL draft. Garrett has been named to five Pro Bowls, three first-team All-Pros, and is the reigning NFL Defensive Player of the Year.
  • Alex Honnold (climbing) – Alex is widely recognized as the most accomplished and daring rock climber of his generation, gaining national attention for his free solo ascent of El Capitan in Yosemite National Park, immortalized in the Academy Award®-winning documentary Free Solo. This monumental feat solidified his status as a superstar of the climbing community. Beyond climbing, Honnold is known for his humility, environmental advocacy, and philanthropy aimed at preserving climbing areas and promoting access to the outdoors. Whether conquering towering cliffs or advocating for conservation causes, he continues to push the boundaries of human potential, inspiring others to reach new heights in their own lives.
  • Chad “OchoCinco” Johnson (football) – Famously known for changing his last name to Ochocinco in 2006, Chad Johnson was drafted 36th overall in the 2001 NFL draft. Fans worldwide quickly embraced his vibrant personality and playmaking ability, making him one of the most prominent figures in sports. Throughout his 11 year NFL career, he earned six Pro-Bowl selections, three All-Pro honors and was inducted into the Cincinnati Bengals’ Ring of Honor in 2023. On the heels of his playing career, Chad transitioned into entertainment, where his compelling storytelling ability captivated audiences globally. He served as a lead analyst for Fox Sports during the 2022 World Cup and co-hosted Inside the NFL on CW this past NFL season. In addition, he partnered with Shannon Sharpe to create Nightcap, a sports podcast that perfectly encapsulates culture. Nightcap recently won a Webby Award for the Best Sports Podcast.
  • Chloe Kim (snowboarding) – The 2022 Winter Olympics cemented Chloe as the female face of both snowboarding and action sports when she became the first female in history to win back-to-back Olympic Gold Medals in halfpipe snowboarding. Most recently, Chloe has continued to break records including earning her seventh gold medal at the 2024 X Games where she became the first woman to land a 1260 in a competition. Chloe has been featured on Forbes 30 under 30 list, TIME’s 100 list, and TIME’s 30 Most Influential Teens list (three years in a row), as well as the cover of Time Magazine, Shape, Sports Illustrated, and ESPN Magazine. Chloe cofounded Togethxr, a media platform geared towards elevating and amplifying the voices and stories of female athletes and now serves on the President’s Council on Sports, Fitness & Nutrition.  
  • Patrick Mouratoglou (tennis) – Legendary tennis coach of Serena Williams and current coach of Danish star Holger Rune, Patrick is widely recognized as one of the most influential and respected coaches of the 21st century. With 10 Grand Slams titles, 4 Coach of the Year awards, 39 coaching singles titles, 2 Olympic medals, and over 40 players who have reached the Top 100 under his instruction, Patrick knows how to succeed. Voted into the Top 50 most influential people of France by Vanity Fair, his hard work and passion speak for itself.
  • Shannon Sharpe (football and media) – Former American football player and sports television personality known as one of the greatest tight ends to ever play the game. After retiring from football, Shannon transitioned to a successful career in sports broadcasting and in 2021 co-founded the award-winning Cognac brand Le Portier.
  • Mikaela Shiffrin (skiing) – A native of Edwards, Colo., Mikaela is the greatest skier of all time. Despite being only 28 years old, Mikaela holds the most World Cup wins (97) of any male or female alpine skier in history. Mikaela was named one of Time Magazine’s 100 Most Influential People in the World for her dominance in her sport, her philanthropic work with organizations such as Protect Our Winters, and her authentic connection with her audience when it comes to topics like mental health, the importance of family, and her openness about what it takes to be at the top of one’s craft.
  • JuJu Watkins (basketball) – JuJu is an American college basketball player for the USC Trojans. She graduated from Sierra Canyon School in her hometown of Los Angeles, where she was ranked as the number one recruit in her class by ESPN and earned national high school player of the year honors. The All-American shooting guard led her team to their first NCAA Elite Eight in 30 year and has scored the most points as a freshman in NCAA history.

Brand Partners

  • Business Insider, a new Sport Beach partner and publisher of business, technology and innovation journalism, will bring its CMO Insider Breakfast to Sport Beach on June 18 to engage chief marketing officers in dynamic discussions exploring how brands leverage experiences and cultural moments to build authentic connections.
  • The Chicago Bulls is a global sports and entertainment organization that is part of the National Basketball Association. Founded in 1966, the Bulls have won six NBA championships and become an iconic brand with a worldwide fan base, including more than 38 million followers across multiple social media platforms. The Bulls take pride in championing inclusivity within the workplace and have a longstanding history of giving back to underserved communities across Chicago.
  • Diageo, a global leader in premium drinks with over 200 brands and sales in nearly 180 countries, returns as a premier partner of Sport Beach. The “Don Julio Paloma” will be the official cocktail of Sport Beach 2024 and be served throughout the week. Sport Beach attendees will be able to sip on this refreshing cocktail of tequila, grapefruit soda, lime, and a hint of sweetness as they soak up the sun and enjoy the ultimate beach vibes.
  • Epidemic Sound has transformed the soundtracking experience for global brands and professional creators, with an expansive catalog of world-class music and sound effects that’s seen and heard over 2.5 billion times a day around the globe. Providing a direct license model that comes with all rights included and next-generation soundtracking tools, Epidemic Sound empowers creators to unlock more feeling in everything they create and share their stories with the world. Epidemic Sound continuously enriches its world-class catalog of music by teaming up with artists, composers, and producers to create tracks spanning all genres, while supporting them financially and creatively.
  • La Fete debuted in 2019 as a fresh, modern, and inclusive wine brand geared toward drinkers of all backgrounds. In 2021, the company introduced a limited-release white wine – La Fête du Blanc – which became a permanent addition to the portfolio in 2022, and in 2023, La Fête du Rouge was introduced. According to Circana, La Fête du Rosé was the fastest-growing luxury imported rosé label of 2021 and is now the #3 luxury imported rosé brand in the US. In January 2022, 12-time NBA All-Star Chris Paul (CP3) became an equity partner in the company. Since its inception, the company has donated a portion of the proceeds from every bottle sold to various programs that send underrepresented youth on unique travel experiences and organizations focused on creating opportunities for the BIPOC community in the wine and spirits industry. All La Fête Wines are produced in partnership with the prestigious winemakers of Château Saint-Maur, one of only 18 Cru Classé estates in Provence, situated in the iconic Gulf of St. Tropez.  For more information or to purchase online, please visit LaFeteWine.com.
  • LoopMe, the technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes, joins Sport Beach as a new partner. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands.
  • Meta joins Sport Beach for the first year to provide the ultimate sports experience. Attendees will step into a transformed space with Meta Quest to play Pickleball with a friend or sit courtside at an NBA game. During Open Play, guests will be able to try on the next-gen smart glasses for Ray-Ban Meta and capture life’s best moments to share on Instagram and Facebook. Learn more at www.meta.com and get ready to play on Sport Beach.
  • Octillion, now a Premion and Tegna company, and founded in 2019 by Gabe and Tina Greenberg, was purpose built to support streaming advertising for local and mid-market advertisers. As a Sport Beach partner, Octillion will highlight their patent pending technology to insert into live sports at the channel level. Octillion is a platform as a service company (PaaS) powering the planning, buying, attribution and optimization tools for local and mid-market advertisers and agencies utilizing their proprietary tech stack. As the first and only TAG/TrustNet certified transparent CTV/OTT solution for local advertisers, Octillion’s technology stack is founded on the principles of data and business ethics, and transparency powering the future of for local by local advertising for video, CTV, audio, digital, DOOH and more.
  • Recess Pickleball will run the Sport Beach Pickleball tournament for the second year. Inspired by the childhood nostalgia of time spent on the playground, Recess Pickleball is a celebration of good old-fashioned fun. Launched in 2021 by childhood friends Maggie Brown and Grace Moore, Recess creates high-quality paddles, clothing and accessories that are built for play, in an array of aesthetic designs that are as approachable as pickleball itself. Backed by tennis stars Naomi Osaka and Nick Kyrgios, our mission is to bring that wholesome Recess feeling to people of all ages, encouraging them to take a break, have some fun, and play.
  • Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com. 

For the full roster of leaders, innovators, and cultural influencers joining Sport Beach 2024, visit sportbeach.com.

To learn more about partnership opportunities on the ground at Sport Beach, reach out to cannescomms@stagwellglobal.com for more information. Sport Beach will be produced by TEAM in partnership with Cheerful Twentyfirst.

About Stagwell 
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Kara Gelber
pr@stagwellglobal.com   

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Originally Released On

PRNewswire

Media Contact

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Kara Gelber
pr@stagwellglobal.com 

For Leverate Group
info@leverate.asia








NEW YORK and JAKARTA, Indonesia, April 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has added Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.

This partnership significantly strengthens Stagwell’s reach in the Asia Pacific region as well as the network’s omnichannel media buying and activation capabilities. This addition also underscores the network’s accelerating commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.

Amidst predictions that Indonesia is set to be one of the world’s top five economies by GDP in 2030 (per National Research Group), this partnership demonstrates Stagwell’s continued dedication to delivering scalable and seamless client solutions in this fast-growing, mobile-first market.

“As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer, and for Indonesian brands to take share in the global market,” said Randy Duax, managing director, Asia-Pacific for Stagwell. “Partnering with Leverate positions Stagwell to comprehensively support our clients’ ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and intricate understanding of Indonesia’s rich cultural make-up into our service set.”

Founded in 2015, Leverate Group is known for delivering bespoke strategies encompassing media, creativity, and technology. The agency’s clients include Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries. Leverate Group will offer robust omnichannel media buying and activation capabilities to Stagwell’s global client base, extending the network’s Asia Pacific footprint of creative, media, and digital services.

“At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients’ brands, but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy,” said Marlina Lim, Chief Executive Officer for Leverate Group.

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Leverate Group

Leverate Group is an integrated and independent full-service agency rooted in data-driven insights and AI-powered martech expertise that continues to elevate passionate brands by integrating media solutions with meaningful and engaging creative. Leverate’s game changing vision is evidenced through its service offerings, client success stories, and industry recognition. Winner of the Agency of the Year Award 2019, Gold winner Marketing Excellence 2022 and 2023, and two times Gold winner Mob-Ex APAC 2023, Leverate Group aims to extend its expertise in the APAC region through its Jakarta and Singapore offices. Learn more about us at https://leverate.asia/.

Media contacts:

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Kara Gelber
pr@stagwellglobal.com 

For Leverate Group
info@leverate.asia

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

BURNED OUT AND CHECKED OUT

Employees and managers are burned out and checked out by the constant pace of change and new workplace demands, according to our Harris Poll research with The Grossman Group.

  • 76% of employees and 63% of managers report feeling burned out or ambivalent in their current position.
  • Yet managers aren’t recognizing just how overwhelmed employees feel: 89% of managers believe employees are thriving compared with the actual thriving figure of 24%.
  • 58% of burned-out employees and managers strongly agree that they are mentally exhausted.
  • 54% strongly agree that they feel overwhelmed in their current role.
  • Top drivers of burnout with employees are constant change, unnecessary work and turnover.
  • Top drivers for thriving employees include: manager invested in their success (61%); empathetic manager (57%); and approachable senior leadership (53%).

 

AMERICANS SAY PERSONAL FINANCES REMAIN TOUGH

While the news reports say the economy is improving, Americans are not feeling it in their own finances, according to our Harris Poll survey with the National Foundation For Credit Counseling.

  • 32% say they are “just getting by financially.”
  • 31% don’t pay all their bills on time – up from 27% last year.
  • 61% feel most improvements in the U.S. economy do not benefit people like them.
  • 39% of Americans are concerned that their money won’t last.
  • 24% feel they will never have the things they want because of their financial situation.
  • Also, fewer Americans today give themselves an A or B when considering their personal finance knowledge (53% today versus 57% a year ago).

 

UPSKILLING VERSUS A COLLEGE DEGREE

Upskilling could upend the college degree in the next 10 years, based on The Harris Poll’s new “Human Progress” global report with ETS.

  • 88% feel the lifetime value of college is eroding as continuous learning becomes essential to success.
  • 78% believe that evidence of ongoing skill acquisition will be as valuable as a university degree by 2035.
  • Across the globe, however, cost is the number one barrier to upskilling and lifelong learning – especially for women, older generations, the unemployed and those in rural areas.
  • 72% globally would trust AI-generated guidance for improving skills.
  • Yet 71% also worry that AI has the potential to negatively affect learning assessments due to biases and programming flaws.

 

DECLINE OF THE SOCIAL MEDIA INFLUENCER

More than 8 in 10 Americans say fake product reviews and paid influencer posts make it challenging to find honest recommendations, according to new Harris Poll research with ExpertVoice.

  • When shopping online, 44% of consumers feel overwhelmed by the abundance of choices, and 57% feel compelled to continually cross-compare options.
  • 77% distrust social media influencers.
  • 81% are skeptical that social media influencers have expertise in the products or services they are trying to sell.
  • 83% prioritize recommendations from knowledgeable individuals over social media influencers.
  • 55% seek transparency and desire more verified expert reviews.
  • 49% want to see non-paid reviews.
  • 2 in 3 consumers make purchases without consulting reviews.
  • Those who do rely on reviews spend an average of 19 minutes reading at least 11 reviews before finalizing a decision.

 

ALL THE NEWS THAT FITS ON SOCIAL MEDIA

Young people are using social media more than ever for their news and information – and they do not consume news through traditional channels, according to our Harris Poll survey with Axios.

  • Three fourths of Gen Z, Millennials and Gen X use social media to find news, compared with 44% of Boomers.
  • The most popular platforms for news gathering among Gen Z include Instagram (71%), YouTube (69%), TikTok (65%) and Facebook (51%).
  • 44% of Gen Z report consuming news on X and 22% on LinkedIn.
  • At the same time, 65% of Gen Z members are reducing their news consumption to protect their mental health and wellness.
ICYMI

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

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